Associate Content Specialist

About the Role

The Associate Content Specialist will support the execution and maintenance of consumer-focused digital content across eCommerce channels to deliver a consistent experience that drives engagement and conversion.

Key Responsibilities

• Supports the planning, coordination, and execution of content across email, website, SMS, and other digital channels.
• Builds and maintains content within content management systems, marketing platforms, and campaign tools.
• Assists with the setup, scheduling, and deployment of product launches, promotions, campaigns, and seasonal content initiatives.
• Conducts pre-launch and post-launch quality assurance checks to ensure content accuracy, functionality, and consistency.
• Maintains content calendars and supports project timelines.
• Assists with updates to category pages, landing pages, product content, navigation, and promotional messaging.
• Reviews campaign performance reports and web analytics to understand content effectiveness and identify optimization opportunities.
• Leverages consumer insights and data to understand consumer personas; generates variations in content for multiple consumer segments and A/B testing.
• Maintains content libraries, asset repositories, and process documentation.
• Adapts campaign messaging into channel-specific email, web, and SMS copy optimized for audience and objectives.
• Stays informed on digital content best practices, industry trends, and consumer expectations.
• Works closely with digital designers and site merchandisers.
• Provides category optimization recommendations.

Requirements & Tech Stack

• Digital Marketing
• eCommerce
• Content Management
• Content Management Systems (CMS)
• Marketing Platforms
• Microsoft Excel
• Microsoft PowerPoint
• Collaborative work management tools
• Web analytics tools (e.g., Google Analytics, Adobe Analytics)
• HTML
• Digital content publishing
• Project management systems (e.g., JIRA, Asana)

Qualifications

• Bachelor's degree or equivalent experience, preferably in Marketing, Communications, Journalism, Digital Media, or a related field.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to accuracy.
• Basic understanding of eCommerce and digital marketing principles.
• Familiarity with content management systems and marketing platforms preferred.
• Basic understanding of web analytics tools such as Google Analytics or Adobe Analytics preferred.
• Basic knowledge of HTML and digital content publishing preferred.
• Experience with project management systems such as JIRA, Asana or similar platforms preferred.
• Ability to work effectively in a cross-functional team environment.
• Demonstrated willingness to build digital marketing, content strategy, and analytics skills.