Go-to-Market Engineer

About the Role

Visia is deploying critical physical AI systems into live heavy-industrial environments. The current constraint is demand: getting in front of the right operators across every sector where physical intelligence creates value, faster than anyone else in the market. This role owns the top of the funnel end to end, building systems and executing plays to generate qualified meetings. You will report directly to the co-founder and CEO, and work closely with him to understand the customer base.

Key Responsibilities

• Own and scale managed outbound across every sector.
• Map the customer base, pinpoint high-leverage use cases and accounts, and drive outbound end to end, primarily via LinkedIn and cold calling, with warm introductions where available.
• Treat outbound as an engineering problem: manage outbound service providers, and run experiments across channels and sectors (e.g., multi-touch sequences, LinkedIn DMs, voice-cloned voicemails).
• Measure conversions and double down on effective strategies.
• Run conferences and trade shows as a lead engine: select shows, target accounts/people, book meetings pre-arrival, work the floor, and manage automated follow-up.
• Own internal go-to-market tooling: improve collateral and sales-material generation using the background agent, and integrate better outbound into Slack.
• Invent new demand generation methods (e.g., gifting, physical mailers, multi-channel plays).

Requirements & Tech Stack

• Engineer who views go-to-market as a system to be built.
• CS, EE, or similar background.
• Ability to code and use modern tools, including Claude Code, to automate outbound, wire up integrations, and script solutions.
• Ability to quickly gain deep understanding of a technical product and speak credibly about industrial use cases to operators.
• Relentless and experimental approach to outbound plays.
• Comfortable paying for and managing outbound services.
• Willingness to travel for conferences and trade shows.
• Bias to action, creative, and comfortable challenging existing processes.
• Strong new grads with proof of building things are encouraged to apply.

Qualifications

• Onboarding includes product, customer base, and use cases.
• 1 month in: Onboarded, taken over managed outbound, and booking qualified meetings directly on the CEO's calendar, with self-screening for improvement opportunities.
• 3 months in: Outbound running in parallel across multiple sectors (recycling, energy, logistics, metals), automated outbound through the agent, and generating pipeline from conference motion.
• 12 months in: Owning top of funnel end to end, with repeatable outbound and conference engines feeding qualified meetings to the deployment strategist team.