Digital Marketing Executive

About the Role

The Culinary Lounge is seeking a Digital Marketing Executive for a full-time, on-site position in Hyderabad. This is an active, hands-on role focused on capturing and creating content at live culinary experiences.

Key Responsibilities

• On-the-ground Content Capture:
• Attend and capture live events such as corporate cookoffs, kids camps, private dinners, and culinary events using a camera.
• Document moments, capture energy, and create compelling content.
• Social Media Management (End-to-End):
• Manage all social media handles daily, including Instagram, Meta, LinkedIn, Google Business, and YouTube.
• Plan, schedule, publish, and engage with audiences according to a content calendar.
• Write original captions, design creatives, and edit video clips.
• Funnel Building & Campaign Management:
• Conduct outbound outreach to HR and culture leads at Hyderabad corporates for team-engagement business.
• Run Meta, LinkedIn, and Google ad campaigns, tracking conversion rates.
• Drive registrations for Orange Figs cohorts through Instagram, Meta ads, parent communities, and referrals.
• Maintain CRM data and report on campaign performance.
• Performance Monitoring & Optimization:
• Utilize AI tools for faster workflow.
• Monitor key metrics such as reach, engagement, enquiries, and cost per lead.
• Adjust strategies based on performance data.

Requirements & Tech Stack

• Tools & Platforms:
• Instagram, Meta, LinkedIn, Google Business, YouTube
• Meta Ads, LinkedIn Ads, Google Ads
• AI Tools
• CRM systems
• Skills:
• Content capture (photography/videography)
• Content writing
• Graphic design
• Video editing
• Campaign management and analysis
• Outbound sales/lead generation
• Data analysis

Qualifications

• An MBA in Marketing is required.
• 0–3 years of experience, ideally from an agency or startup background.
• Proficiency in shooting, writing, and designing content using a smartphone, with good taste and strong instincts for engaging content.
• Comfortable being physically present at events, including evenings and weekends.
• Flexibility, self-starter attitude, and a hunger for growth.

What You Get

• Competitive salary with a performance-based component.
• Real ownership from day one.
• Direct access to the founder.
• Opportunity to work with a brand that has genuine substance and extraordinary moments to capture.
• Room for rapid growth.