General Management Trainee (Intern)

About the Role

Puŕ Ferme Project is a functional food consumer brand focused on clean, science-backed products with incubation support from NutriHub IIMR and CFTRI Mysuru, iACE, MANAGE-CIA and one the select few innovative startups under APEDA’s BHARATI program to access export markets. We are focused on building a transparent, farmer-connected food brand to take high-quality, traceable Indian food products to global markets.

This is a cross-functional strategic role that sits at the intersection of finance, marketing, strategy, and operations. This role is ideal for someone who wants to develop and grow into a full-time Founder’s Office role.

Key Responsibilities

• Strategic Projects (Founder’s Office Exposure):
• Work directly with founders on expansion strategy.
• Build dashboards and reports for export performance tracking.
• Contribute to investor communication.
• Take ownership of high-impact cross-functional projects.
• Market Strategy:
• Analyze market size, demand trends, competition, pricing benchmarks, and regulatory requirements.
• Identify high-potential geographies and entry strategies (distributors, D2C and B2B partnerships).
• Build go-to-market (GTM) strategies for each channel (D2C, E-comm & Q-comm).
• Conduct research and initiate export markets breakthroughs (Middle East, Southeast Asia, etc.).
• Finance & Commercial Strategy:
• Work on unit economics across online and offline channels (Cost structure, contribution margins efficiency, etc.).
• Analyze financial viability of new markets, SKUs, and distribution channels.
• Assist in managing export incentives, subsidies, and compliance documentation.
• Marketing & Brand Localization:
• Adapt brand positioning while maintaining core identity.
• Develop market-specific marketing strategies and communication frameworks.
• Work on digital marketing initiatives targeting customers/distributors.
• Analyze global consumer behavior and align product-market fit.
• Business Development & Partnerships:
• Identify and engage with international distributors, importers, and partners.
• Support participation in global trade fairs, exhibitions, and B2B meetings.
• Build and maintain a pipeline of export opportunities.
• Assist in closing deals and managing key international relationships.
• Export Operations & Compliance:
• Coordinate end-to-end export processes (documentation, logistics, shipment tracking).
• Ensure compliance with international trade regulations, packaging, labeling norms.
• Work with logistics partners for cost optimization and supply chain efficiency.
• Manage export documentation (invoices, certificates, customs paperwork).

Qualifications

• Sharp Graduate in Engineering interested in working in a startup across multiple disciplines or /Postgraduate in Business, Economics, Finance, International Trade, or Marketing, or a related field.
• Strong analytical, problem-solving, and organizational skills.
• Ability to multitask and work in a fast-paced startup environment.
• Excellent communication and interpersonal skills.
• Proficient in MS Office, AI (vibe coding), Presentation skills.
• Strong attention to detail and accuracy.
• Ability to work independently and as part of a team.
• High ownership mindset with the ability to work in ambiguous, fast-paced environments.
• Strong interest in global markets, exports, and international business strategy.

What You’ll Gain

• Basic stipend and letter of recommendation based on performance.
• Potential for full-time employment offer based on long-term performance and alignment.
• Hands-on experience in building a global export business from scratch.
• Exposure to strategy, finance, marketing, and operations in one role.
• Direct mentorship from founders and leadership team.
• Opportunity to grow into International Business Manager & Strategy Lead.