On Highway Product Marketing and Strategy Intern

About the Role

Interns at Daimler Truck North America (DTNA) will gain knowledge and experience through real-life learning opportunities. This role will help represent the voice of our customer by gathering and synthesizing feedback to ensure product strategies are aligned with real-world needs. Gain hands-on experience in strategic planning, market analysis, and cross-functional collaboration to support initiatives that drive market share growth.

Key Responsibilities

• Maintain and enhance our product marketing content library
• Participate in brainstorming sessions to generate concepts and shape strategies
• Help conceptualize ideas in PowerPoint or similar to present content options
• Provide support for internal video and photo projects
• Build out status tracking on go to market activities and align with internal stakeholders
• Provide supporting research on competitor products and industry trends in emerging technologies to develop SWOT analyses
• Provide input for product and segment roadmap process to ensure the organization is aligned on customer needs
• Analyze multiple data sets for potential market and segment growth opportunities
• Manage tags to ensure that assets are published to the correct platforms, including coordination with IT on overall tag management
• Provide daily monitoring of customer feedback tracking tools. Assemble feedback and track all issues through to resolution
• Partners with advertising to develop/place ads & promotional materials on the company website and relevant industry/product enthusiast media channels
• Support maintenance of model-specific pricing information and data
• Lead and support efforts to foster an inclusive and welcoming workplace culture where everyone belongs

Requirements & Tech Stack

• Must be currently enrolled in a Bachelor’s program or higher from an accredited college/university OR have recently graduated within 1 year of the position start date (May/June)
• Must be pursuing a degree in Communications, Marketing, Business or related discipline
• Customer-orientated with the drive to develop customer-focused solutions
• Ability to work in an environment of ambiguity and ongoing change
• Passion for driving positive outcomes for our customers
• Passion for Automotive or Trucking
• Familiarity With:
• Microsoft Office tools and programs (Excel, Powerpoint, Microsoft office)
• AI tools like CoPilot
• Tableau, PowerBI, etc.

Qualifications

• Interns must work in accordance with DTNA’s core values of passion, respect, integrity and discipline.

Location & Schedule

• Location: Portland, OR US
• Schedule Type: Hybrid (4 days per week in-office / 1 day remote)
• Relocation assistance is available.

Compensation & Benefits

• Salary: $21 - $29 per hour, based on anticipated graduation year.
• Benefits include:
• Professional development and networking events
• Housing and transportation stipend
• Employee resource groups
• Event ticket offering
• Company social events

Internship positions can be located at various DTNA locations across the US.

DTNA internships begin each summer in May or June.

Interns in this role may have the opportunity to transition into a full-time position subject to manager evaluations and business availability.