Digital Marketing Executive

About the Role

This is a full-time, on-site Digital Marketing Executive role based in Hyderabad. The role involves planning and executing online marketing campaigns across channels such as search, social media, and email to increase brand awareness, engagement, and lead generation.

Key Responsibilities

• Manage social media accounts.
• Create and optimize web content.
• Monitor website and campaign performance using analytics tools.
• Prepare regular performance reports.
• Collaborate with internal teams to align marketing activities with business goals.
• Coordinate with external partners when needed.
• Stay current with digital marketing trends and best practices.
• Work proactively, manage timelines, and contribute ideas to improve campaign effectiveness and overall digital strategy.

Requirements & Tech Stack

• Search Engine Optimization (SEO) and Search Engine Marketing (SEM) concepts.
• Basic knowledge of marketing automation or email marketing tools.
• Web Analytics tools.
• Social Media Marketing.
• Web Content Writing.

Qualifications

• Strong foundation in Marketing, with the ability to plan and execute digital campaigns aligned with business objectives.
• Effective Communication skills, including clear written and verbal communication for internal teams and external stakeholders.
• Hands-on experience with Social Media Marketing, including content scheduling, audience engagement, and performance tracking.
• Proficiency in Web Content Writing, with the ability to create concise, engaging, and search-friendly content for websites and landing pages.
• Ability to use Web Analytics tools to interpret data, generate insights, and optimize campaigns and website performance.
• Familiarity with SEO and SEM concepts, and basic knowledge of marketing automation or email marketing tools.
• Strong organizational and time-management skills, with the ability to handle multiple projects and meet deadlines.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in a digital marketing or similar role, preferably in a corporate or agency environment, is an advantage.