Social Media marketing Intern for Luxury Fashion Brand

About the Role

SITA Couture is a California-based sustainable fashion and lifestyle brand committed to cultural respect, ethical craftsmanship, and intentional design. This part-time, on-site Social Media Marketing Intern role is based in Encinitas, CA. This is an unpaid internship.

Key Responsibilities

• Support the creation, scheduling, and publishing of content across social media platforms, ensuring alignment with SITA Couture’s brand voice and sustainability-focused messaging.
• Assist with content planning.
• Capture photo and video content.
• Write engaging captions.
• Monitor social channels for comments, messages, and community engagement.
• Help track performance metrics and compile basic analytics reports.
• Suggest optimizations to increase reach and engagement.
• Collaborate with the design and marketing teams on campaign ideas.
• Support influencer or brand partnership initiatives.
• Stay current with trends in luxury and sustainable fashion.

Requirements & Tech Stack

• Skills in Social Media Marketing and Social Media Content Creation, with an ability to tailor content for different platforms.
• Skills in Digital Marketing and Marketing, including basic understanding of campaigns, branding, and audience targeting.
• Strong Communication skills, with clear writing, professional online interaction, and the ability to collaborate effectively.
• Interest in luxury fashion, sustainable and ethical brands, and storytelling through visual and written content.
• Ability to work on-site in Encinitas, CA, manage multiple tasks, and meet deadlines in a fast-paced environment.
• Familiarity with social platforms (Instagram, TikTok, Pinterest, Facebook) and basic analytics tools is strongly preferred.
• Coursework or experience in marketing, communications, fashion, or related fields is beneficial.
• Portfolio or examples of prior content are a plus.