Associate, Social Media Analytics

About the Role

This role sits at the centre of Intelligence, turning numbers from every platform and every brand into observations sharp enough to shape a client conversation, a creative brief, or the next campaign bet. You're here to read data, question it, and explain what it actually means.

Key Responsibilities

• Turn raw data into a story. Spot the patterns and anomalies that matter, then explain why something performed the way it did, not just report that it did.
• Dig into open questions independently, pull the right data and context, and come back with an answer people can actually use.
• QA reports, catch inconsistencies, and make sure nothing shaky reaches a client or strategy deck.
• Track shifts on Instagram, YouTube, Reddit, and beyond, and translate platform and algorithm changes into what they mean for content.
• Read performance against what's happening in culture, news cycles, trends, and creator behaviour, not just against last month's numbers.
• Bring AI and LLM tools into research, analysis, reporting, and tasks that are typically done manually.

What Makes This Role Different

• Your analysis feeds straight into strategy and client conversations.
• You'll work across brands and categories.
• You're expected to have a point of view on the data, not just present it.
• You'll help shape how the team uses AI tools.

Requirements & Tech Stack

• Instagram
• YouTube
• Reddit
• AI tools
• LLM tools

Qualifications

• Ability to see a story in data, not just numbers.
• Curiosity to find answers independently.
• Comfort working with large, messy datasets and spotting inconsistencies.
• Understanding of performance drivers on Instagram without needing to be prompted.
• Plugged into culture and online communities, and able to connect data spikes to real-world events.
• Familiarity with LLMs to understand their genuine utility and limitations.
• Preference for finding key insights over listing numerous metrics.
• Existing opinions on current social platform changes.
• Comfort with stating "I don't know yet, let me find out," and following through.