D2C Social Media Executive (Consumer brand must)

About The Opportunity

A fast-growing D2C (Direct-to-Consumer) brand in India, building category-defining products that resonate with Gen Z and millennial audiences through bold storytelling, viral content, and data-driven social growth.

Role & Responsibilities

• Plan, create, and execute high-impact social content across Instagram, TikTok, YouTube Shorts, and WhatsApp for product launches, UGC campaigns, and brand moments.
• Collaborate with creative teams to produce scroll-stopping reels, carousels, and user-generated content that drive engagement and conversions.
• Manage influencer partnerships—from discovery to briefs to performance tracking—optimizing for ROAS and audience alignment.
• Analyze platform metrics daily to refine content strategy, pacing, and platform mix for maximum reach and conversion lift.
• Run A/B tests on hooks, CTAs, and formats to continuously improve content performance and brand voice consistency.
• Stay ahead of social trends, algorithm updates, and cultural moments to ensure content stays relevant and resonant.

Requirements & Tech Stack

• Must-Have:
• Instagram
• TikTok
• Reels
• UGC
• Influencer Marketing
• Social Analytics
• Canva
• Meta Business Suite
• Preferred:
• Shopify
• Google Analytics
• CapCut

Benefits & Culture Highlights

• Work in a dynamic, product-led D2C environment with fast feedback loops and visible impact.
• Access to creator tools, training budgets, and brand experiences.
• Fridays are flex-hours with no commute.