Social Media Manager

About the Role

The Social Media Manager is a hands-on member of the 9Rooftops Strategy team responsible for supporting the day-to-day execution of social media across a portfolio of client brands. This role provides the operational foundation that allows great social strategy to come to life in an agency environment.

Key Responsibilities

• Content & Publishing

• Schedule and publish social content across platforms using approved content calendars and publishing tools.

• Ensure posts are accurately programmed, including copy, creative, tagging, links and publishing dates/times.

• Ensure content aligns with all defined best practices and has been proofed and approved before it is posted.

• Help maintain content calendars.

• Flag potential issues, missed deadlines or content needs to the appropriate team members.

• Analytics & Reporting

• Gather and organize monthly social performance metrics across platforms.

• Build recurring client reports and presentations using established templates.

• Ensure reporting is accurate, timely and clearly organized.

• In partnership with the team, help identify notable trends, top-performing content and opportunities for optimization.

• Maintain reporting trackers and historical performance data.

• Influencer Support

• Support the Senior Social Media Influencer + Strategist with tasks including:

• Research and identify potential creators based on audience, content, brand fit and campaign needs.

• Help coordinate communication and follow-ups with creators and partners.

• Keep influencer projects organized from initial outreach through completion.

• Track contracts, deliverables, invoices and payments as needed.

• Community Management

• On behalf of a select number of 9Rooftops clients:

• Monitor comments, direct messages and other social inquiries.

• Respond to routine questions and comments in the brand's established voice, using the approved response matrix.

• Escalate customer service issues, sensitive topics or questions requiring client expertise.

• Maintain a timely and thoughtful presence across assigned social channels.

• Team & Strategy Support

• Support the team with research, competitive reviews, trend tracking and other social intelligence as needed.

• Stay current on platform updates, emerging formats, creators, trends and cultural conversations.

• Help with administrative and organizational tasks that keep the team running efficiently.

• Enter time on a daily basis.

• Take on other projects and responsibilities as needed.

Qualifications

• 0-3 years of experience in social media, marketing, communications, advertising or a related field; internships and relevant academic or personal experience are welcome (e.g., freelance work with existing small businesses).
• Strong interest in social media, digital culture and how brands show up online.
• Basic understanding of major social platforms, including Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Familiarity with social publishing or analytics platforms is a plus, but not required.
• Highly organized with strong attention to detail.
• Comfortable working with spreadsheets, presentations, and recurring processes, or willing to learn.
• Strong written communication skills and good judgment.
• Able to manage multiple deadlines and priorities.
• Curious, proactive and willing to ask questions.
• Comfortable working collaboratively.
• Ability to follow all standard agency policies and procedures.

What Will Make You Successful

• Attention to detail: a broken link, incorrect tag or missed post doesn't get past you.
• Keeps things moving: you don't wait until someone asks for an update; you know what needs to happen next.
• Curious about the “why”: you're not just pulling numbers or scheduling posts; you want to understand what the data means and why the content is being put into the world.
• Plugged in: you naturally notice what's trending, what people are talking about and how brands are behaving on social.
• Good teammate: you communicate clearly, ask for help when you need it and make the people around you more effective.