Brand Marketing Associate Analyst, poppi

About the Role

Poppi is redefining soda for a new generation and seeks a Brand Analyst who is a strategist, creator, and doer. This role supports Poppi's next chapter of growth, focusing on consumer obsession, bold ideas, and making brands feel fresh, relevant, and unmistakably Poppi. The role thrives in fast-moving environments and turns insights into impact.

Key Responsibilities

Campaign Management + Brand Operations

• Provide campaign executional support for integrated marketing campaigns, focusing on Flavor launches.
• Support development of campaign briefs, objectives, KPIs, measurement frameworks, and channel plans.
• Manage agency and partnership relationships.
• Coordinate cross-functional execution across Media, Culture, Events, Shopper/Retail, Insights, Innovation, Sales, and other stakeholders.
• Track campaign performance and identify optimization opportunities.
• Provide analytical rigor and operational support across key brand initiatives.

Partnership Management

• Support Poppi's sports, entertainment, and brand partnerships, acting as the liaison between cross-functional teams.
• Support development and execution of partnership activation plans, including custom media programming, retail integration, event support, and asset management.
• Ensure partnership investments deliver against strategic brand and commercial objectives.

Insight & Analytics

• Lead ongoing trend tracking, cultural insights, and competitive intelligence to inform brand strategy and innovation.
• Share monthly trends/themes.
• Develop performance reporting and post-campaign analyses to assess effectiveness and generate actionable recommendations.
• Monitor category, consumer, and marketplace developments to identify emerging risks and opportunities.

Compensation and Benefits

• Expected compensation range: $73,600 - $123,150.
• Paid time off, including paid parental leave, vacation, sick, and bereavement.
• Comprehensive benefits package: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• Builder mindset: move fast, solve problems, and take initiative.
• Strong strategic thinking and creative instinct.
• Ability to turn data into clear, compelling stories and action.
• Comfort navigating ambiguity in a fast-paced, high-growth environment.
• Communicates concisely and confidently, ensuring clarity on decisions, owners, and next steps.
• Deep passion for brands, culture, and creating work that resonates.
• Bachelor’s degree required.

Requirements & Tech Stack

• 2-3 years of marketing experience.