Associate, Video Activation

About the Role

An Associate position supporting a leading Financial Services brand undergoing a major rebrand and expanding its advertising strategy. This role offers the opportunity to work on a major brand transformation and gain hands-on experience in a growing area of digital marketing, focusing on media across Linear and streaming TV platforms. Exposure to innovative technology products and emerging digital experiences, providing exposure to cutting-edge media solutions.

Key Responsibilities

• Launch, manage, and optimize media campaigns across streaming services, websites, mobile apps, and other digital platforms.
• Monitor campaign performance, manage budgets, and track results.
• Identify opportunities to improve outcomes.
• Gauge media performance to confirm original objectives and strategies were met.
• Work with Internal Research teams to ensure all elements of success are utilized (e.g., Brand Tracking).
• Monitor media performance and optimize throughout the course of the campaign.
• Maintain budget control, develop media schedules, and monitor buys/schedules.
• Update Supervisor and client team on the status of all ongoing client projects.
• Direct client communications is required.
• Utilize 3rd party research tools to identify desired target audience’s media channels.
• Handle client requests (e.g., plan changes, budget changes, provide marketplace information).

Requirements & Tech Stack

• Proficiency with Office Suite.
• Strong Excel skills.
• Strong quantitative and analytical skills.
• Excellent written and oral communication skills.

Qualifications

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications or related field.
• Knowledge of the principles of advertising, marketing, and media.
• Experience in media, advertising, analytics, and understanding how brands connect with consumers.
• Experience in campaign management, performance analysis, problem-solving, and digital media.

The salary for this position is $45,000.

Omnicom's policy requires employees to work in the office for a minimum of three days a week.