Business Development Associate

About Aaura Adworks

Aaura Adworks is a brand growth and marketing agency helping businesses strengthen their positioning, build their digital presence, and acquire customers through marketing, creative, and digital services.

About the Role

We are looking for a Business Development Associate with previous experience in a marketing, digital marketing, advertising, or branding agency. You should understand how B2B service businesses operate and be comfortable managing the sales process from identifying prospects and understanding their requirements to presenting proposals, negotiating terms, and closing deals. This role requires someone who can communicate the value of marketing services, build relationships with business owners and decision-makers, and take ownership of sales targets.

Key Responsibilities

• Identify and approach potential B2B clients through calls, email, LinkedIn, networking, and referrals.
• Conduct discovery meetings to understand each prospect’s business goals, challenges, budget, and service requirements.
• Explain and pitch relevant services, including branding, social media management, performance marketing, website development, and creative services.
• Coordinate with internal teams to prepare proposals, service scopes, quotations, and presentations.
• Negotiate pricing, deliverables, payment terms, and commercial conditions within approved guidelines.
• Manage follow-ups consistently and move qualified opportunities toward closure.
• Achieve agreed targets for qualified meetings, proposals, client acquisition, and revenue.
• Maintain accurate lead records, sales activities, and opportunity updates in the CRM.
• Ensure a clear handover to the delivery team, documenting client expectations and agreed commitments.
• Identify opportunities for repeat business, cross-selling, and referrals.

Requirements & Tech Stack

• Previous work experience in a marketing, digital marketing, advertising, or branding agency is required, preferably in business development or sales.
• Practical understanding of B2B service sales, including project-based engagements and monthly retainers.
• Ability to engage business owners, founders, and other decision-makers professionally.
• Strong negotiation, objection-handling, presentation, and closing skills.
• Ability to sell based on business value and suitable solutions.
• Understanding of how service scope, delivery timelines, pricing, and client expectations affect an agency engagement.
• Strong follow-up discipline and the ability to manage multiple sales opportunities independently.
• Comfort using CRM tools, spreadsheets, and presentation software.
• Ability to discuss previous sales contributions and provide relevant examples of deals handled.

Work and Joining Requirements

• Must be available to work from our Bengaluru office.
• Immediate joiners preferred.