Digital Marketing Specialist

Key Responsibilities

• Meta Advertising: Plan, execute, monitor, and optimize paid advertising campaigns across Meta platforms, focusing on campaign performance, audience targeting, and return on ad spend.
• Website Management: Oversee routine website maintenance, content updates, functionality, and overall user experience.
• SEO & Organic Growth: Implement on-page and off-page SEO strategies, improve search engine visibility, and identify opportunities to increase organic traffic.
• Brand Development: Develop and execute digital strategies to strengthen brand positioning, awareness, audience engagement, and online visibility.
• Marketing Planning: Prepare detailed monthly marketing calendars, campaign plans, timelines, and clearly defined deliverables.
• Performance Analysis: Monitor key performance indicators, analyze campaign results, and recommend data-driven improvements.
• Reporting & Accountability: Provide structured weekly updates covering completed tasks, campaign performance, ongoing activities, challenges, and next steps.

Requirements & Tech Stack

• Demonstrable expertise in Meta Ads and campaign optimization.
• Working knowledge of website management and SEO.
• Strong analytical skills and the ability to interpret performance data.
• Experience developing and executing structured marketing plans.
• Excellent organizational skills, initiative, and accountability.

Qualifications

• Relevant hands-on experience in digital marketing, preferably with fashion brands.
• A professional portfolio showcasing previous campaigns, projects, or case studies.
• Evidence of measurable results will be an advantage.

Position: Full-Time