Google Ads Specialist

About the Role

We are looking for a detail-oriented and responsible Google Ads & Meta Ads Executive to manage and execute advertising campaigns for our client. A senior marketing professional will provide the advertising strategy, campaign objectives, targeting guidelines, and other necessary instructions. The selected candidate will be responsible for setting up, executing, monitoring, and optimizing campaigns according to the given strategy.

Key Responsibilities

• Set up and launch Google Ads campaigns, including Search, Display, Performance Max, and other relevant campaign types.
• Set up and manage Meta Ads campaigns on Facebook and Instagram.
• Implement campaigns according to the strategy and instructions provided by the senior team member.
• Configure campaign objectives, audiences, keywords, ad groups, budgets, placements, bidding strategies, and ad creatives.
• Monitor campaign performance daily and identify issues or areas for improvement.
• Check important metrics such as impressions, clicks, CTR, CPC, conversions, CPL, and ROAS, wherever applicable.
• Make campaign adjustments and optimizations based on the approved strategy and performance data.
• Ensure campaigns are running smoothly and budgets are being utilized appropriately.
• Coordinate with the senior team member and report campaign performance, observations, and updates.
• Attend a mandatory team meeting every Saturday to discuss campaign performance, progress, challenges, and upcoming tasks.
• Manage day-to-day campaign execution and ensure all assigned advertising tasks are completed on time.

Requirements & Tech Stack

• Practical experience with Google Ads and Meta Ads Manager.
• Knowledge of campaign setup, audience targeting, keyword research, bidding strategies, and budget management.
• Ability to monitor campaign performance and understand advertising metrics.
• Basic understanding of conversion tracking, pixels, Google Analytics 4 (GA4), and conversion events.
• Good analytical, organizational, and problem-solving skills.
• Ability to follow instructions, work independently, and meet deadlines.
• Good communication skills and willingness to participate in regular meetings.
• 100% remote work.

Qualifications

• Someone who can independently handle the technical and operational aspects of Google Ads and Meta Ads campaigns.
• Ability to follow an established strategy, monitor performance consistently, and take responsibility for daily campaign management.
• Willingness to provide regular updates and maintain proper records of campaign performance and changes.

To Apply: Please share your resume, relevant experience, and examples of advertising campaigns you have managed.

Salary: 15k