Operations Analyst, Programmatic Ads

About PhonePe Ads

PhonePe is India’s leading digital payments platform. PhonePe Ads connects brands with millions of highly engaged users, offering targeted, data-driven advertising solutions.

Role Overview

We are seeking a highly analytical and detail-oriented Operations Analyst with 1-2 years of experience in programmatic campaign management. You will be responsible for setting up, monitoring, and optimizing programmatic ad campaigns across various Supply-Side Platforms (SSPs). You will act as a link between internal teams, external advertisers, and tech platforms, ensuring seamless delivery and performance.

Key Responsibilities

• Campaign Setup & Execution
• Take ownership of end-to-end programmatic campaign setup, trafficking, and launch across multiple SSP platforms, including Google Ad Manager (GAM), Pubmatic, and InMobi.
• Ensure all campaign configurations (targeting, budget, pacing, creatives, and tracking parameters) align with advertiser expectations and internal yield guidelines.
• Conduct pre-launch QA to troubleshoot creative and technical issues.
• Campaign Monitoring & Optimization
• Actively monitor daily campaign performance, delivery, and pacing to ensure KPIs and SLA requirements are met.
• Identify underperforming campaigns and proactively implement optimization strategies to improve yield, fill rates, and advertiser ROI.
• Troubleshoot delivery anomalies, discrepancies, and platform-related technical errors in real-time.
• Advertiser & Stakeholder Management
• Serve as the operational point of contact for external advertisers and agency partners, providing timely updates, performance reports, and actionable insights.
• Manage internal stakeholder expectations by sharing regular progress reports, addressing delivery concerns, and highlighting revenue opportunities.
• Cross-Functional Collaboration
• Collaborate with internal Ad Sales, Account Management, Product, and Tech teams to streamline campaign execution and address complex integration issues.
• Work closely with Product and Analytics teams to provide feedback on platform capabilities, internal tools, and feature enhancements.

Requirements & Tech Stack

• Experience: 1 to 2 years of relevant, hands-on experience in programmatic ad operations, campaign management, or yield management.
• Platform Expertise: Strong working knowledge of setting up and managing campaigns on SSPs (e.g., GAM, Pubmatic, InMobi). Understanding of the broader programmatic ecosystem (DSPs, DMPs, Ad Exchanges) is highly preferred.
• Analytical Skills: Strong ability to interpret data, identify trends, and make data-backed optimization decisions. Proficiency in Excel/Google Sheets is essential.
• Communication: Excellent verbal and written communication skills with a proven track record of managing internal and external stakeholders effectively.
• Operational Excellence: Highly organized, detail-oriented, and capable of managing multiple high-priority campaigns simultaneously in a fast-paced environment.
• Team Player: A collaborative mindset with the ability to work cross-functionally and drive consensus.