Digital Marketing Intern

About the Role

The Digital Marketing Intern is a part-time, virtual, volunteer role, responsible for supporting the online presence of the Forest Hills Central High School Rowing Alumni Network and two annual hosted regattas: the Grand Rapids Invitational Regatta and the Grand Rapids Spring Sprints Ergatta. This role is a 1-year commitment of a few hours a week, with most activity occurring in Feb-April of 2027.

Key Responsibilities

• Maintaining the Regatta website, www.rowgri.com. Updating event details in advance of the races and posting regatta results after racing concludes.
• Planning and creating social media content for FHC Alumni LinkedIn, as well as the Regatta Instagram and YouTube, including drafting posts, capturing photos or short videos, and highlighting alumni stories and event updates.
• Managing posting schedules, monitoring engagement, and responding to comments or messages.
• Collaborating with Race Director, Head Coach, and Booster Board to promote events, campaigns, and volunteer opportunities.
• Coordinating with current team representatives for content ideas.
• Tracking basic metrics to inform future social media and digital outreach efforts.
• Maintaining and growing the Alumni contact list.

Requirements & Tech Stack

• Rowing: Experience with FHC Rowing program. Knowledge about the sport as a rower, coxswain, coach, or experienced family member.
• Communication Skills: Strong communication skills to collaborate with alumni, students, and other teams within the rowing community and to represent the organization professionally online.
• Physical Presence: Able to be onsite in Grand Rapids, Michigan on two Saturdays: Spring Sprints on March 20, 2027 and GRI on April 24, 2027.

Preferred Experience

• Graphics/Media: Experience creating graphics or media (e.g., Canva) or building campaigns.
• Website Maintenance: Experience with any website authoring program, especially the Wix platform.
• Social Media Platforms: Experience posting on LinkedIn and Instagram, tagging other channels and utilizing hashtags.
• Live Stream Support: Experience hosting a livestream on YouTube.