Optima Marketing & Product Development Intern

About the Role

The Optima Marketing & Product Development Intern (Summer 2027) at Clarios will gain hands-on experience within a premium automotive brand, contributing to projects that strengthen marketing effectiveness, portfolio growth, and execution.

Key Responsibilities

• Support priority brand, consumer insight, product development, and launch initiatives for the OPTIMA business.
• Partner with Marketing, Product Management, Sales, Engineering, and agency teams to turn data and customer feedback into practical insights, and coordinate campaign and product-launch support activities.
• Support planning and execution of digital, retail, event, sponsorship, and experiential marketing programs.
• Coordinate marketing content, assets, timelines, approvals, and performance inputs with internal teams and agency partners.
• Conduct research on consumer needs, competitive products, market trends, pricing, messaging, and adjacent category opportunities.
• Support product concept evaluation, business-case inputs, positioning, commercialization, and launch-readiness activities.
• Coordinate product information, specifications, claims, content, samples, and milestone tracking across workstreams.
• Analyze consumer reviews, event feedback, surveys, retailer input, and other voice-of-customer sources.
• Create competitive comparisons and translate findings into concise recommendations for marketing and portfolio decisions.

Requirements & Tech Stack

• Currently enrolled as a full-time student at an accredited U.S. college or university.
• Pursuing an undergraduate degree in Marketing, Business, Product Management, Engineering, Data Analytics, Communications, or a related field.
• Strong analytical, problem-solving, organizational, and written and verbal communication skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with Power BI or other analytics tools is a plus.
• Interest in automotive, powersports, marine, off-road, performance, or enthusiast markets is preferred but not required.
• Ability to be in the greater Milwaukee area in the summer.
• Limited travel may be available for customer visits, events, product activities, or team meetings based on business needs.
• Duration: Summer 2027. Up to 40 hours per week.
• Working Arrangements: Hybrid internship – must have a quiet workspace away from interruptions, with the option to work in the office. Be able to maintain regular contact with the supervisor/team via virtual methods.

Qualifications

• Currently enrolled as a full-time student at an accredited U.S. college or university.
• Pursuing an undergraduate degree in Marketing, Business, Product Management, Engineering, Data Analytics, Communications, or a related field.
• Strong analytical, problem-solving, organizational, and written and verbal communication skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with Power BI or other analytics tools is a plus.
• Interest in automotive, powersports, marine, off-road, performance, or enthusiast markets is preferred but not required.