Sales, New Business, Hybrid

About EAB

EAB's mission is to make education smarter and communities stronger, partnering with over 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities.

About Hybrid (a division of EAB)

Hybrid is a globally recognized and award-winning agency operating as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by insight, advanced technology, and AI-driven enrollment strategies, Hybrid's integrated marketing solutions help education brands grow.

The Role

Hybrid is expanding its New Business team and seeks motivated, ambitious, and results-driven sales professionals for its January sales cohort. Hiring is across multiple levels based on experience.

• Sales Development Representative (SDR): For early-career sales professionals building a foundation in B2B sales and business development.
• Senior Sales Development Representative (SSDR): For experienced sales development professionals ready for more sophisticated prospecting, qualification, and pipeline-generation responsibilities.
• Business Development Executive (BDE): For experienced sales professionals responsible for developing new business opportunities from outreach through close, including discovery, relationship development, solution positioning, proposal development, negotiation, and closing.

Key Responsibilities

• Prospecting & Business Development
• Research and identify prospective colleges and universities aligned with growth priorities.
• Build and manage targeted prospect lists using CRM, sales intelligence, and market research tools.
• Conduct outbound outreach via phone, email, LinkedIn, and other channels.
• Develop relationships with prospective partners and generate qualified new business opportunities.
• Tailor outreach based on institutional priorities, market trends, and prospect needs.
• Discovery & Relationship Building
• Engage senior leaders and decision-makers across higher education.
• Conduct discovery conversations to understand institutional priorities, enrollment challenges, and marketing objectives.
• Clearly articulate Hybrid's value proposition and capabilities.
• Build credibility through consultative conversations.
• Qualify opportunities and determine appropriate next steps.
• Pipeline & Sales Execution
• Maintain accurate prospect, opportunity, and activity information within Salesforce and other sales tools.
• Manage follow-up strategies and outreach sequences.
• Work toward individual activity, pipeline, and revenue-related goals.
• Develop and maintain a healthy pipeline of prospective partners.
• At more senior levels, take increased ownership of opportunity development and progression.
• Collaboration & Market Intelligence
• Partner with colleagues across New Business, Marketing, and other Hybrid teams.
• Share prospect feedback, competitive intelligence, and market trends.
• Contribute ideas to improve messaging, prospecting strategies, and sales processes.
• Stay current on trends affecting higher education enrollment, marketing, and institutional strategy.

Requirements & Tech Stack

• Basic Qualifications (Across all levels):

• Strong verbal and written communication skills.

• Confidence in engaging and building relationships with prospective customers.

• A proactive, goal-oriented approach and motivation to achieve results.

• Strong organizational skills and ability to manage multiple priorities.

• Curiosity and a consultative approach to understanding customer needs.

• Resilience, coachability, and a desire to continuously improve.

• Comfort learning and utilizing CRM, sales engagement, and prospecting technologies.

• Ability to thrive in a fast-paced, collaborative environment.

• Ideal Qualifications (Level-Specific):

• SDR: Prior sales experience not required; experience in sales, customer service, recruiting, fundraising, hospitality, or another customer-facing environment is beneficial.

• Senior SDR: Demonstrated experience in sales development, business development, inside sales, or another B2B sales environment, with a track record of outbound prospecting and generating qualified opportunities.

• Business Development Executive: More advanced B2B sales experience with demonstrated success developing new business, building relationships with decision-makers, managing opportunities, and contributing to pipeline/revenue growth.

• Experience selling into higher education or another complex B2B environment is beneficial but not required.

• Familiarity with tools such as Salesforce, Salesloft, Outreach, ZoomInfo, LinkedIn Sales Navigator, or similar sales technology is a plus.

Qualifications

• EAB welcomes new perspectives and encourages applications from individuals passionate about the role, regardless of whether they meet every qualification.
• Candidates must possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.