Business Executive

About the Role

• Designation: Business Executive
• Department: Domestic Sales
• Reporting to: Area Business Manager
• Grade: L1B

Role Objective

Achieve and exceed sales targets in the assigned territory by implementing effective sales strategies to create a positive image of USV among customers.

Key Responsibilities

• Sales Management

• Achieve and exceed assigned targets by generating new prescriptions and continuing the existing prescription base (RCPA).

• Ensure product availability at the chemist level.

• Undertake corrective actions to bridge any gaps ensuring timely escalation in field efforts and strategy execution.

• Analyze sales data (Product, Service, Customer) using all available dashboards and incorporate insights into sales planning leveraging digital tools with support from Area Business Manager.

• Implement the addition, deletion and visit frequency updates of Standard Visit List/Chemist Visit List to reach all Standard Visit List doctors / Chemist Visit List retailers according to the assigned frequency.

• Update Monthly Tour Plan / Standard Tour Plan and prepare day-wise coverage plan.

• Follow up with healthcare professionals to achieve the desired outcomes for incremental business from both in-clinic and out-clinic activities.

• Execute structured sales plans for a diverse customer base including specialists and general physicians.

• Ensure conversion of non-core doctors.

• Participate in Joint Field Work sessions, review meetings and cycle meetings.

• Submit timely reports and feedback while adhering to compliance requirements.

• Support line managers with relevant information in joint calls and review meetings.

• Create and regularly update standard visit list of relevant HCPs, corporate hospitals, chemists and stockists monthly tour plan and coverage plan.

• Supply Chain Management

• Conduct periodic retail chemist prescription audits (RCPA) at relevant chemists (trade, floating, dispensing & chains) to assess prescription flow and product availability.

• People and Culture

• Demonstrate Credo values and behaviours to build trust and credibility with customers & colleagues.

• Participate in Learning and Development programmes.

STAKEHOLDER INTERACTION

• Internal Interaction

• Interaction with: Area Business Manager, Regional Business Manager, Zonal Business Manager, Marketing.

• Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from accounts. Communication requiring some level of diplomacy, coordination, synergy and sensitisation on IR matters.

• External Interaction

• Interaction with: Healthcare Professionals / Clearing and Forwarding Agents / Stockist / Chemists/ Other Stakeholders (Paramedics, Purchase Officers/Head Nurse- Team Specific).

• Nature of Interaction: Influence customers through detailed technical explanations of products.

Requirements & Tech Stack

• Proficiency in using CRM software and other relevant tools.
• Familiarity with digital tools.

Qualifications

• Academic Qualifications: Bachelor of Science (BSc) Graduate / B Pharma / D Pharma.
• Professional Experience:
• Minimum of six months of experience in Pharma sales for candidates with a science background.
• Minimum of two years of experience in Pharma sales for those with a non-science background.

Functional Competency

• Customer Orientation
• Achievement Orientation
• Planning & Execution
• Effective Communication
• Exhibits Grit
• Collaboration
• Adaptability
• Integrity and Process Compliance

Skills

• Basic understanding of sales and marketing principles.
• Excellent relationship-building skills with healthcare professionals.
• Persistence and ability for frequent follow-ups.