Video Content Creator & Content Strategist

About the Role

Lokal's Gyan TV is seeking a Video Content Creator & Content Strategist to produce engaging and informative video content. This role involves transforming educational topics and practical information into compelling videos, short-form reels, explainers, and promotional content for regional audiences across digital platforms.

Key Responsibilities

• Develop creative concepts and write engaging scripts for educational videos, skill-learning content, informative reels, explainers, and promotional videos.
• Transform complex topics, practical knowledge, and learning concepts into simple, relatable, and engaging video stories.
• Research relevant topics, audience interests, regional trends, and competitor content to identify new content opportunities.
• Create compelling hooks, introductions, storytelling formats, and calls to action (CTAs) to capture and retain audience attention.
• Present content on camera when required, delivering information confidently, clearly, and engagingly.
• Develop content ideas and formats suitable for platforms such as YouTube Shorts, Instagram Reels, and other digital video platforms.
• Adapt scripts and storytelling approaches for different audience segments, learning needs, and regional-language audiences.
• Collaborate with video editors, language experts, and marketing teams to plan and execute video content.
• Support video production by coordinating scripts, shoot requirements, visual references, and creative execution.
• Explore new storytelling formats, trends, and creative approaches to make educational and skill-based content more engaging.
• Review content performance and audience engagement insights to identify opportunities for improvement.
• Contribute ideas for promotional videos and campaigns that increase awareness, engagement, and viewership for Gyan TV.

Requirements & Tech Stack

• Bachelor's degree in Marketing, Communications, Media, Journalism, Business, or a related field is preferred but not mandatory.
• Strong Hindi and English communication and scriptwriting skills.
• Kannada or other regional-language skills are an advantage.
• Excellent storytelling, creative thinking, and the ability to explain topics in a simple and engaging manner.
• Understanding of YouTube Shorts, Instagram Reels, educational videos, explainers, and digital content formats.
• Ability to develop creative hooks, engaging introductions, informative scripts, and audience-focused content ideas.
• Confidence in front of the camera and good presentation skills are an advantage.
• Basic knowledge of video editing tools such as CapCut, Adobe Premiere Pro, or similar tools is an advantage.
• Strong research skills, attention to detail, curiosity, and willingness to experiment with new content formats.
• Interest in education, skill development, edutainment, digital media, and regional-language content is an advantage.