Social Media Marketing Internship in Mumbai

About the Company

Europ Assistance is a wholly owned subsidiary of the Generali Group. Europ Assistance is the inventor and pioneer of the assistance business and primarily operates in a B2B2C space, watching over more than 300 million people globally.

Key Responsibilities

• Create and manage brand pages across social media platforms.
• Plan, create, and publish engaging content including posts, carousels, stories, reels, and short-form videos.
• Develop content calendars and maintain consistent brand messaging.
• Grow audience engagement and organic reach through community management and content optimization.
• Stay on top of social media trends, platform updates, and best practices.

Requirements & Tech Stack

• Traffic & Conversion Campaigns
• Audience Targeting & Retargeting
• Custom & Lookalike Audiences
• YouTube Promotions
• Campaign Budget Management
• A/B Testing of Creatives and Ad Copy
• Performance Metrics Analysis (CTR, CPC, CPL, CPA, ROAS)