Digital Marketing Intern

About the Role

Portage Learning is seeking a Digital Marketing Intern to assist the Marketing team in researching trends, topics, and concept development to grow and strengthen the company's online presence. The primary function is to grow organic and paid traffic by assisting in implementing SEO strategies, paid ad optimization across Google/social media, and analyzing marketing data.

Key Responsibilities

• Assist in conducting SEO research and advise on content creation and strategy.
• Identify keywords and phrases for landing pages & blog/site content to help rank higher within organic search.
• Analyze website data (traffic, rankings, etc.) and help determine actions to improve website performance.
• Reach out to relevant websites to gain backlinks through blogs, articles, and other types of content.
• Assist in monitoring digital advertising campaigns on Google, Facebook, Instagram, & LinkedIn.
• Help analyze which ads are performing well and advise on adjustments to improve performance.
• Research and analyze performance, competition, and market trends to identify opportunities for improvement.
• Assist in monthly reports using website data and analytics.
• Stay up to date with algorithm trends and updates through research and professional development.
• Be an active participant in brainstorming meetings.
• Engage in weekly professional development sessions as part of the summer internship cohort.
• Perform other related duties as assigned.

Requirements & Tech Stack

• Currently pursuing an undergraduate degree in marketing, design, or a related field.
• Knowledge of search engine optimization and algorithms.
• Familiarity with Google Analytics and marketing research data.
• Familiarity with PPC and social media best practices.
• Strong written and verbal skills.
• Highly relational self-starter, detail-oriented, and able to work both independently and closely within a team.
• Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in SEO.

Qualifications

• Successful completion of a background check.
• Current and/or ability to obtain the following clearances: Child Abuse, State Police, and FBI Fingerprinting.

This is a summer internship, full-time position.

Compensation: Hourly ($15)

Remote: No

Travel: Rarely requires travel outside of the office; primarily local during the business day.