Integrated Segment Marketing Intern

About the Role

Southwire Company, LLC is a leading producer of wire and cable in North America. Southwire's College Programs aim to provide valuable experience to students pursuing a bachelor's degree or higher, offering meaningful, project-based work that complements classroom learning.

Job Summary/Objective

This role supports the Integrated Marketing team across Southwire's key business segments: Energy, Industrial, and OEM. The intern will contribute to strategic marketing initiatives, campaign execution, Account-Based Marketing (ABM) programs, and marketing operations to enhance customer engagement and strengthen market presence in critical infrastructure and energy markets. The position involves supporting analytics, campaign measurement, and reporting for data-informed decision-making and marketing performance optimization.

Key Responsibilities

• Support the development and execution of integrated marketing campaigns aligned with Southwire's strategic growth markets, including utility, data centers, renewable energy, and telecom.
• Assist in the planning and execution of Account-Based Marketing (ABM) initiatives targeting key customer accounts and strategic market segments.
• Extract, compile, and analyze campaign performance data to develop insights, dashboards, and reports.
• Conduct research on customer needs, industry trends, competitive activity, and target accounts.
• Support the creation and coordination of marketing content, sales enablement materials, presentations, digital assets, and campaign resources.
• Assist with the planning and execution of webinars, trade shows, customer events, site visits, and segment marketing initiatives.
• Support marketing operations activities, including campaign tracking, lead management, reporting, and process improvements.
• Collaborate with cross-functional partners—including product management, sales, and digital teams—to ensure campaign alignment and data accuracy.
• Perform additional marketing operations or campaign support tasks as needed.

Requirements & Tech Stack

• Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) or other relevant tools.

Qualifications

• Minimum 2.5 GPA.
• Currently enrolled in an accredited college/university pursuing a degree in Marketing, Business Administration, or Communications.
• Reliable transportation to and from work.
• Ability to work effectively both independently and as part of a team.
• Strong organization, planning, and analytical skills.
• Excellent written and verbal communication skills.

Internship Details

• Duration: Generally 10-12 weeks.
• Start Date: May 17th.
• End Date: August 6th.
• Pay Rate: $20.00 – $23.00 per hour.
• Location: Remote.