Category Associate, New Grad Business Program

About the Role

Whatnot is the largest live shopping platform in North America and Europe. The Category Associate role is designed for individuals who wish to learn the inner workings of a fast-growing marketplace by actively managing relationships and business outcomes.

• Years 1–2: Develop a foundational skill set in core functions: seller outreach and onboarding, relationship management, marketing, and data analytics. You will gain experience building a business at Whatnot by managing a high-growth category within the Launch team.
• After 2 years: Specialization will occur. Based on your interests and business needs, you will transition into a mature category or function to become an expert and develop a path toward future leadership.

Key Responsibilities

• Become the go-to expert for your assigned category, understanding seller/buyer dynamics, community channels, influencers, and product specificities.
• Act as the primary representative of Whatnot for the sellers and buyers within your category.
• Source and engage potential sellers, persuading them to join and expand their businesses on Whatnot through social media, outbound channels, and events.
• Collaborate with top sellers and strategic partners to foster substantial business growth on Whatnot.
• Develop and implement seller growth plans to drive category expansion.
• Lead various marketing initiatives, including influencer partnerships, to increase brand visibility and attract more buyers.
• Apply basic data analytics skills, including SQL, to extract insights and improve process efficiency.
• Analyze key data points to evaluate category performance, identify areas for improvement, and drive iterative development.

Requirements & Tech Stack

• SQL
• Candidates must live within commuting distance of a Whatnot hub: New York City, San Francisco, or Los Angeles.

Qualifications

• Graduating by Summer 2027.
• Passion for Whatnot's mission, dedication to understanding and improving community experiences on the platform.
• Internship experience in a fast-paced, client-facing role with a demonstrated ability to work quickly and iteratively.
• Adaptability and resourcefulness to thrive in an ambiguous environment with minimal supervision.
• Strong problem-solving abilities and project management skills, with the capacity to fully manage strategy and execution in an emerging two-sided marketplace.
• Business acumen, strong analytical skills, and the ability to understand and manipulate data for business insights and actions.
• Desire for broad experience before specializing.