Founding Marketer

About the Role

ohohoh.ai is an NYC-based tech startup and production studio that uses AI to create direct-to-consumer commercials for medicines. We work with emerging biotechs and global pharma companies. This role is for our first dedicated marketer to help shape our growth. We are looking for a creative marketer with an entrepreneurial streak, a feel for what people care about, original ideas for reaching them, and the resourcefulness to turn those ideas into impactful work.

Why this is a rare seat

• Help create an industry-defining brand by shaping ohohoh.ai's distinctive voice and building a brand people seek out.
• Build side by side with the founder, working directly on ideas and decisions that shape the company.
• Share in the value created through meaningful equity in the business.

About the role

You will build demand for ohohoh.ai by helping pharma marketers understand the possibilities for their medicines. You will shape and implement our go-to-market (GTM) strategy alongside the founder, including understanding our audience, developing compelling campaigns, and finding inventive ways to reach the right people. You will identify opportunities, run experiments, and use learnings to build our reputation, earn trust, and convert interest into business.

Pay scales with expertise, plus meaningful equity. Full-time, NYC preferred, remote considered.

Key Responsibilities

• Find where we can win: Understand the ambitions and trust factors of people behind pharma brands to focus efforts and make a compelling case for working with us.
• Make campaigns worth noticing: Translate original ideas into finished campaigns, find inventive ways to reach our audience, and determine what to build on, change, or stop based on earned interest and trust.
• Turn interest into clients: Create and improve marketing and experiences that earn confidence and commitment from prospective clients.
• Build company and founder audiences: Develop distinctive voices on social media, produce compelling content, and foster community through conversations and events.
• Build a distinctive podcast: Shape the premise, find guests, and help thoughtful conversations reach the right audience.
• Make video and deepen the craft: Produce video for our marketing and grow into contributing to commercials.
• Develop our media buying capability: Run and evaluate paid campaigns for our own marketing, develop channel expertise, and explore future client media execution.

Requirements & Tech Stack

• Marketing judgment, creative execution, and distribution are foundational.
• Encouraged to develop new skills such as podcasting, video production, or media buying.

Qualifications

• Sharp thinking and the ability to get to the heart of problems, question assumptions, and spot opportunities.
• Strong taste and communication skills to make complex ideas clear and find compelling stories.
• Ability to make good work travel, understanding what people notice, share, and return to.
• Understanding of people and ability to earn their trust through close listening and substantive questions.
• Fluent in pharma marketing or possess the curiosity and learning speed to become fluent.
• Resourceful and scrappy, capable of making good work with available resources and learning unfamiliar tools.
• Hungry to build something, ambitious for company and personal growth, and willing to take initiative.

You might come from pharma marketing, an agency, a company serving pharma, industry media, or a tech startup GTM. You might also be hungry, scrappy, and creative with a knack for making things go viral.

How to Apply

Please provide:

• A link to something you helped make or grow, with a brief explanation of who it was for, your personal contribution, and the outcome.
• One growth idea for ohohoh.ai in your first three months, describing its intended accomplishment and why it could work (3–5 sentences).
• An explanation of what draws you to this role (1–4 sentences).
• Include your LinkedIn and/or résumé.

Our hiring process includes conversations, a take-home exercise, and a short paid trial for finalists.