Field & Demand Generation Manager

About the Role

Bevado is seeking a Field & Demand Generation Manager to transform events, relationships, and campaigns into a predictable source of qualified pipeline. This is an early-career role with significant ownership, reporting to the Head of Growth. You will manage our events program, support demand generation initiatives, and measure revenue impact. The role requires comfort both in engaging with prospective customers and analyzing event performance.

Key Responsibilities

• Events: Plan and execute conferences, dinners, and hosted events, encompassing audience selection, invitations, vendor management, budgeting, logistics, and follow-up.
• Pipeline Goals: Collaborate with the Head of Growth to establish targets tied to event investments and drive execution to meet them.
• Performance & Spend Tracking: Monitor event-sourced and event-influenced pipeline, conversion rates, cost per opportunity, and revenue. Analyze customer lifetime value relative to acquisition cost (LTV:CAC) to inform investment decisions.
• Sales Handoffs: Ensure all event leads are recorded in the CRM, assigned to an owner, and promptly followed up on, maintaining clear context and next steps.
• Customer & Prospect Experiences: Organize events designed to strengthen client relationships, generate new opportunities, and advance active deals.
• Webinars & Outbound Campaigns: Assist in producing and hosting webinars, managing promotion and follow-up, and executing select cold email campaigns.
• Sales Gifting: Coordinate thoughtful gifting initiatives to support the sales team in building relationships and advancing opportunities.
• AI-Powered Workflows: Leverage AI and automation to enhance research, outreach, event operations, reporting, and follow-up. Develop repeatable processes for program scalability.

Requirements & Tech Stack

• Analytical Instincts: Comfortable working with spreadsheets, interpreting campaign results, and linking spend to business outcomes.
• Organization & Follow-Through: Ability to manage multiple tasks, anticipate issues, and ensure completion without constant reminders.
• Communication Skills: Clear written and confident verbal communication, with comfort in hosting conversations and representing Bevado at events.
• Practical AI Proficiency: Ability to translate business goals into strategies and workflows, utilize AI for effectiveness, and assess AI output quality. Experience with building automations or connecting tools is a plus.
• Initiative & Curiosity: Taking ownership of results, rapid learning, and contributing ideas for campaign improvement.

Qualifications

• Approximately 0–2 years of experience. Backgrounds in marketing, psychology, sales, banking, consulting, or analytics are welcome. Recent graduates are encouraged, and relevant internships, projects, and event organizing experience are considered.
• Exceptional people skills and emotional intelligence for building rapport, active listening, and ensuring positive experiences for customers, prospects, and teammates.
• Experience with CRM systems, event planning, webinars, or cold email tools is helpful.
• Prior ownership of a complete demand generation program is not required.

Travel

• Typically requires one to two trips per month for events, client meetings, and hosting dinners.

Compensation and Benefits

• $70,000–$90,000 annual base salary.
• Meaningful equity.
• Competitive benefits.
• Unlimited PTO.
• Company-paid lunch and dinner in the office.
• Direct mentorship from the Head of Growth.
• Opportunities for increased responsibility and leadership growth.