Assistant Account Executive, Talent Team

About the Role

Assistant Account Executive, Talent Team at Tractenberg & Co.

This full-time role supports the day-to-day execution of influencer marketing initiatives, social campaigns, product launches, and brand activations. The ideal candidate is passionate about beauty, influencers, pop culture, and social media, with a knack for identifying rising creators and trends.

Key Responsibilities

• Influencer Discovery & Talent Identification: Research, source, vet, and recommend on-brand influencers, celebrities, beauty experts, and emerging creators for paid and organic campaigns, PR initiatives, product seeding, brand partnerships, and event invite lists.
• Social Listening & Trendspotting: Stay plugged into TikTok, Instagram, YouTube, and emerging platforms to identify rising talent, viral trends, pop culture moments, and relevant conversations for clients.
• Influencer Campaign Support: Assist with creator outreach, gifting, campaign coordination, deliverable tracking, content approvals, and performance monitoring.
• Relationship Building: Support daily communication with influencers, talent managers, and agency partners, and help build/maintain relationships within beauty and creator communities.
• Reporting & Research: Develop influencer lists, competitive analyses, campaign recaps, presentation decks, and performance reports, translating social activity and campaign results into actionable insights.
• Events & Brand Activations: Assist with influencer events, product launches, experiential activations, and brand trips, including planning, logistics, guest list management, and on-site talent interaction.
• Account Coordination: Support daily account needs, including email correspondence, scheduling, campaign trackers, social coverage monitoring, status updates, and other administrative responsibilities.
• Creative Collaboration: Contribute ideas to brainstorms, bringing forward emerging creators, cultural insights, and social-first concepts.

Qualifications

• Bachelor's degree in public relations, communications, marketing, or a related field preferred.
• Previous internship or entry-level experience in PR, influencer marketing, social media, or beauty/fashion preferred.
• Deep knowledge of the influencer ecosystem and obsession with social media, pop culture, beauty, and emerging trends.
• Strong understanding of TikTok, Instagram, YouTube, and their creators, communities, and conversations.
• Natural curiosity and instinct for identifying emerging talent, cultural shifts, and opportunities.
• Exceptional organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced agency environment.
• Excellent written and verbal communication skills, including strong professional email etiquette.
• Confidence and professionalism when interacting with influencers, celebrities, talent representatives, clients, and industry partners.
• Proactive, resourceful, and solutions-oriented mindset.
• Strong proficiency in Microsoft Office, Google Workspace, and social media platforms.

Bonus Points If You

• Are the go-to friend for beauty launches, influencer news, celebrity gossip, and viral TikTok trends.
• Have extensive knowledge of creators, from established influencers to niche micro-influencers and rising talent.
• Can explain why a creator is trending, their audience, and their suitability for a beauty brand.
• Are already building relationships within the influencer, beauty, or entertainment communities.
• Have experience with influencer discovery tools, social listening platforms, or campaign reporting.
• Enjoy both the creative and operational aspects of influencer marketing.