Junior Strategist

About the Role

At BBDO Atlanta, we are seeking a Junior Strategist ready to bring clarity and insight to the agriculture industry. This role is an entry point to strategic thinking that matters, working on iconic agriculture brands that help feed America.

Key Responsibilities

• Become a category expert:
• Deep dive into agronomic insights and crop science, understanding grower decision-making.
• Understand competitive dynamics in products and communication.
• Translate complex agricultural challenges into audience solutions.
• Deliver season-long value:
• Develop content strategy that delivers real value to growers across the entire growing season.
• Think beyond campaigns to find ways to be more valuable in growers’ experience of brands and solutions.
• Build thinking that spans education and problem-solving.
• Learn what actually works:
• Analyze performance marketing data to identify patterns and proof points.
• Extract learnings to inform and improve strategy and creative work.
• Connect what performs with why it matters.

Requirements & Tech Stack

• Intellectually curious and able to synthesize complexity.
• Methodical and analytical with unfamiliar research and data.
• Passionate about audience behavior and decision-making.
• Comfortable with ambiguity and learning fast.
• A true team player.
• Eagerness to contribute to strategy and creative that changes behavior.

Qualifications

• Nice to have: Any experience in agriculture or other B2B categories, or performance marketing.

What You'll Gain

• A mentored entry into strategic thinking.
• Opportunity to build a portfolio of work connecting brands to real people.
• Learn that effective thinking is grounded in business problems and deep audience understanding.

Salary Range: $60,000 - $90,000

Employees are required to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.