Performance marketer

About the Role

The Performance Marketer will be responsible for planning, executing, and optimizing paid marketing campaigns across digital channels to drive traffic, conversions, and revenue. This is a full-time, on-site role based in New Delhi.

Key Responsibilities

• Manage ads on platforms such as Google, Meta, and other relevant networks.
• Monitor performance metrics.
• Run A/B tests.
• Adjust budgets and targeting based on data insights.
• Collaborate with creative and content teams to develop effective ad creatives, landing pages, and messaging.
• Prepare regular reports.
• Analyze customer acquisition costs and return on ad spend.
• Recommend strategies to improve campaign efficiency.

Requirements & Tech Stack

• Performance marketing skills, including paid search, paid social, display advertising, and remarketing/retargeting.
• Proficiency in analytics and tracking tools such as Google Analytics, Google Tag Manager, advertising platform dashboards, and basic data analysis.
• Experience with campaign planning and optimization, including audience segmentation, bid strategy, A/B testing, and conversion rate optimization.
• Ability to collaborate on creative assets, with a good understanding of marketing copy, visual storytelling, and landing page best practices.
• Excellent communication, organizational, and problem-solving skills, with attention to detail and a data-driven mindset.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in e-commerce, D2C brands, or luxury/fashion/jewelry sectors is an advantage.
• Interest in sustainability, ethical consumerism, and purpose-driven brands is highly beneficial.