Graphic Designer

Role: Graphic Designer

About the Company

Awfully Good is an independent branding studio that builds distinctive, high-impact visual identities grounded in clear business strategy. The studio rejects safe, generic design in favor of bold, high-contrast creative directions that help clients stand out and claim strong market authority. Awfully Good works across strategy and consulting, brand identity, communication and content, product and packaging, digital experience, visual design, retail and spatial design. The team also focuses on AI and emerging technologies, integrating AI-powered design and generative content into modern brand and campaign work. This environment offers design professionals the opportunity to contribute to ambitious, unconventional branding projects across multiple disciplines.

About the Role

This is a full-time hybrid Graphic Designer role based in Gurugram, with flexibility for partial work from home.

Key Responsibilities

• Create and refine visual identities, including logos, typography systems, and design assets for brand, digital, and print applications.
• Develop graphic concepts.
• Produce layouts and design systems.
• Collaborate with strategists and copywriters.
• Prepare production-ready files for campaigns and brand launches.
• Translate brand strategy into cohesive visual narratives.
• Maintain design consistency across touchpoints.
• Iterate quickly based on feedback.
• Support presentations, moodboards, and design explorations that push aesthetic boundaries while serving business objectives.

Requirements & Tech Stack

• Strong skills in Graphic Design and Graphics for brand, digital, and print applications.
• Skills in Logo Design and Branding to create distinctive and coherent visual identity systems.
• Skills in Typography, including type selection, hierarchy, and layout for both web and print.
• Proficiency in industry-standard design tools (Adobe Illustrator, Photoshop, InDesign, Figma or similar).
• Ability to interpret creative briefs, work within strategic frameworks, and present design rationale clearly.
• Strong portfolio showcasing brand identity, logo work, and high-impact visual storytelling.
• Relevant education in Graphic Design, Visual Communication, or a related field, or equivalent practical experience, is beneficial.
• Experience with motion graphics, digital product design, or AI-powered design tools is a plus.