Associate, Buyer Marketing

About the Role

KPMG is seeking an Associate, Buyer Marketing to join their Clients and Markets organization.

Key Responsibilities

• Maintain and update calendar entries on the shared buyer marketing calendar, ensuring all upcoming activations across segments are tracked with one hundred percent accuracy.
• Assist with the intake process, logging and tracking incoming request files for team evaluation.
• Monitor and track calendar pacing to flag scheduling overlaps or potential oversaturation issues.
• Coordinate and participate in status check-ins with digital, events, and content specialists to track campaign project milestones.
• Follow up on deliverable statuses and assets, ensuring timeline blockages are flagged and E&C specialists receive materials in a timely manner.
• Assist in trafficking standard assets, creative files, and review-loop feedback between the buyer marketing team and E&C production teams.
• Extract raw campaign performance data (including email open rates, digital engagement, web traffic, and event registration lists) from marketing dashboards and platforms.
• Populate and maintain performance tracking templates and spreadsheets to support senior team members in analyzing campaign ROI.
• Organize and maintain centralized team archives of finalized briefs, post-campaign summaries, and historical performance reports.
• Support the development of marketing plans by researching modern B2B marketing tactics, industry best practices, and innovative delivery formats.
• Proactively network and build relationships across the business and with peer-level members of other Growth Activation teams (Brand, Communications, Digital, Events) to support collaborative alignment.
• Gather necessary business context, target audience definitions, and asset requirements from internal teams to assist senior team members in drafting comprehensive campaign briefs.
• Actively participate in team brainstorms, bringing forward creative ideas and learning lessons to help optimize team processes and campaign performance.
• Actively collaborate with buyer marketing team members, attending team alignment check-ins, sharing timeline updates, and coordinating joint activities.
• Support the sharing of operational insights and campaign learning lessons with team members to help optimize future workflows.
• Promote a collaborative team culture centered on high performance, continuous learning, and seamless cross-functional alignment.
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.

Requirements & Tech Stack

• Comfort navigating marketing dashboards, CRM systems, or project management platforms to pull raw data and update records.
• Minimum one year of recent experience in B2B marketing, campaign coordination, or project support.
• Experience in professional services, agency, or internship is highly valued.
• Basic understanding of campaign workflows.
• Experience trafficking assets or requests between internal teams.
• Clear written and verbal communication skills, especially when following up on outstanding project items with cross-functional partners.

Qualifications

• Bachelor's degree from an accredited university in marketing, finance, business administration, or a related field.
• Highly proactive with a proven capability to take clear direction from multiple team members and manage repetitive tracking tasks with high accuracy.
• Exceptional organization skills with a demonstrated ability to follow up on project milestones, track deliverables, and manage file assets.
• Eagerness to learn B2B demand-generation principles and support multiple campaign streams in a dynamic corporate team.
• Travel may be required.
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future.