Social Media Marketing Intern

About Studio Zo Pilates

Studio Zo Pilates is a boutique heated mat Pilates studio located in Lorton, Virginia, focused on building a community centered around wellness, movement, empowerment, and connection. We are seeking a creative, motivated, and detail-oriented Social Media & Marketing Intern to help grow our brand and digital presence. This internship offers hands-on experience working with the founder of a growing wellness brand.

Key Responsibilities

• Social Media & Content Creation

• Create engaging content for Instagram, TikTok, Facebook, and other social platforms.

• Film and edit short-form videos, including Reels, TikToks, and promotional content.

• Identify trending audio, content formats, and creative opportunities relevant to the brand.

• Assist with planning and maintaining a social media content calendar.

• Capture content during Pilates classes, studio events, and community activations.

• Develop creative ideas to increase brand awareness, engagement, and followers.

• Marketing & Brand Development

• Design promotional flyers, social graphics, and marketing materials using Canva.

• Assist with marketing campaigns for memberships, special events, promotions, and studio initiatives.

• Research local partnerships, influencers, and community collaboration opportunities.

• Support email marketing campaigns and promotional communications.

• Help brainstorm creative strategies to attract new clients and strengthen member engagement.

• Events & Community Engagement

• Assist with promoting and documenting studio events, pop-ups, and community initiatives.

• Support occasional on-site marketing activations and special events.

• Help develop partnerships with local businesses, wellness professionals, and content creators.

• Marketing Analytics

• Monitor social media engagement, reach, and content performance.

• Track marketing campaign results and identify opportunities for improvement.

• Provide creative recommendations based on social media trends and audience insights.

Requirements & Tech Stack

• Current college student or recent graduate studying Marketing, Communications, Business, Digital Media, or a related field.
• Strong interest in social media, content creation, branding, and digital marketing.
• Familiarity with Instagram, TikTok, Canva, and video editing platforms such as CapCut.
• Creative thinker with a passion for developing fresh ideas and experimenting with new content.
• Excellent written communication skills with strong attention to detail.
• Organized, dependable, proactive, and comfortable working independently.
• Willingness to take initiative, accept feedback, and contribute to a growing business.
• Interest in Pilates, fitness, wellness, or lifestyle brands is a plus.
• Previous experience creating social media content is preferred but not required.

Schedule & Expectations

• This is a hybrid internship requiring a minimum of two days per week in person at the Lorton, VA studio.
• Additional assignments may be completed remotely.
• Candidates must be able to reliably commute to the studio.

What You'll Gain

• Hands-on experience developing and executing marketing campaigns.
• Opportunities to build a professional portfolio with published content.
• Direct exposure to entrepreneurship, business development, and brand growth.
• Experience collaborating with a founder and a growing team.
• Opportunities to contribute creative ideas and see them implemented.
• Professional mentorship, feedback, and practical experience in the wellness industry.
• Potential for future opportunities.