Social Media Intern

About the Role

Join Russell Stover Chocolates for a summer internship where you'll gain hands-on experience, contribute to meaningful projects, and learn from teams across one of America’s most iconic chocolate brands. As a Social Media Intern, you will gain hands-on experience supporting a nationally recognized consumer brand while learning the ins and outs of digital marketing and social media strategy. You will work closely with the Social Media team to help create engaging content, support campaign execution, monitor trends, and contribute fresh ideas that connect with the audience.

Key Responsibilities

• Assist the Social Media team in developing, creating, and scheduling content across social media platforms.
• Support the execution of social media campaigns and promotional initiatives.
• Help brainstorm creative content ideas that align with brand objectives and current trends.
• Monitor social media channels and identify emerging trends, conversations, and opportunities for engagement.
• Research competitors, influencers, and best practices within the social media landscape.
• Assist with content creation, including writing captions, capturing photos or videos, and developing creative assets.
• Help track campaign performance and compile results for reporting and analysis.
• Participate in team meetings and contribute ideas that enhance brand engagement and audience growth.
• Support additional marketing and social media projects as assigned.
• Attend professional development workshops and networking events.
• Deliver a final presentation showcasing project outcomes and learnings.

If visiting manufacturing plants, adherence to Good Manufacturing Practices (GMP), FSQA training, and reporting food safety hazards are required.

Requirements & Tech Stack

• Familiarity with major social platforms including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and X.
• Strong interest in social media, digital marketing, and content creation.
• Familiarity with Canva, Adobe Creative Suite, CapCut, or similar content creation tools (Preferred).
• Understanding of social media analytics and performance metrics (Preferred).

Qualifications

• Rising junior or senior pursuing a Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field.
• Excellent communication skills and the ability to speak, read, and write English fluently.
• Strong organizational skills and attention to detail.
• Creative thinker with the ability to generate content ideas and contribute to brainstorming sessions.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience managing personal, campus, club, or professional social media accounts (Preferred).
• Basic photo, video editing, or graphic design skills (Preferred).