Digital Marketing Executive
The Health Pantry by Khushboo Jain Tibrewala
Mumbai, Maharashtra, IndiaFresher54m agovia LinkedIn
About the Role
An early-stage business preparing to scale, seeking to establish the founder as one of India's most trusted voices in nutrition. This role will manage social media for two Instagram pages:
- @khushboojaintibrewala: Personal brand page, covering expertise, point of view, and recipes.
- @thehealthpantry_kjt: Business page, covering programs, products, client care, and behind-the-scenes content.
Key Responsibilities
- Develop content strategy and a monthly calendar for each page.
- Generate content ideas, write scripts, and plan shoots, including filming with the founder.
- Edit reels, carousels, and stories.
- Post, schedule content, and maintain a steady presence.
- Manage community engagement, including replying to comments and DMs, and passing leads to the team.
- Oversee influencer and brand collaborations.
- Track performance and provide monthly reports on what's working.
Qualifications
- 0-1 years of experience managing Instagram, ideally for a personal brand or in the health, wellness, or food industry.
- Proven ability to show a portfolio of reels scripted and edited.
- Proficiency with Canva, InShot, or similar video editors, and Instagram insights.
- Strong written English skills.
- Curiosity, ownership, and enjoyment in building from scratch with the founder.