Performance Marketing Apprentice

About the Role

This is an entry-level opportunity designed to give practical experience across campaign reporting, performance analysis, campaign QA, research, documentation, and day-to-day paid marketing operations.

Programme Details

• Work Type: Apprenticeship
• Department: Marketing
• Sub Department: Customer Marketing
• Duration: 6 months
• Monthly Stipend: 40000 INR
• Location: India (Remote)
• Programme Start: November 2026
• Schedule: Monday - Friday, 6:30 PM to 3:30 AM IST

Key Responsibilities

• Support the Performance Marketing team with basic campaign reporting and day-to-day analysis.
• Assist in preparing daily, weekly, and monthly performance reports across paid marketing channels.
• Work with Excel and Google Sheets to organize, clean, analyze, and present campaign data.
• Track basic marketing metrics such as spend, impressions, clicks, leads, conversions, CPA, CPC, CTR, and conversion rates.
• Help maintain marketing dashboards, reporting sheets, and campaign trackers.
• Assist with campaign QA before and after launch, including checking links, landing pages, UTMs, creatives, and campaign settings.
• Support campaign setup and monitoring across platforms such as Google Ads, Meta Ads, Microsoft Ads, and other digital advertising channels.
• Help identify basic performance trends, changes, and anomalies within campaign data.
• Assist with UTM creation, campaign naming conventions, and tracking documentation.
• Support basic keyword, audience, competitor, and market research.
• Help organize campaign assets, creative files, landing page links, and tracking information.
• Assist with reviewing search terms, placements, audiences, and other campaign-level reports under guidance.
• Support documentation of campaign changes, tests, learnings, and optimization activities.
• Provide clear status updates on assigned tasks, blockers, and questions.
• Work with cross-functional teams including Creative, Analytics, Web, and Marketing Operations when required.
• Use ChatGPT and other AI tools to support research, reporting, documentation, campaign ideation, and workflow efficiency.
• Learn HighLevel's marketing ecosystem, paid advertising strategy, and internal reporting processes.
• Other duties may be assigned.

Requirements & Tech Stack

• Basic understanding of digital marketing and performance marketing concepts.
• Familiarity with common digital marketing metrics such as impressions, clicks, CTR, CPC, conversions, and CPA.
• Basic to intermediate knowledge of Microsoft Excel and/or Google Sheets.
• Comfortable working with numbers, reports, and large sets of basic marketing data.
• Familiarity with formulas, filters, pivot tables, charts, or data organization in spreadsheets is a plus.
• Basic understanding of paid advertising platforms such as Google Ads, Meta Ads, or Microsoft Ads is a plus.
• Basic understanding of UTM tracking, campaign links, landing pages, and conversion tracking is a plus.
• Experience using ChatGPT or other AI tools for research, analysis, documentation, or productivity.
• Strong attention to detail and willingness to carefully review data and campaign setups.
• A go-getter attitude with initiative to find resources, learn independently, and take accountability.
• Ability to follow instructions, document processes, and ask questions when something is unclear.
• Strong written and verbal communication skills.
• Comfort working with cross-functional teams and taking feedback.
• A quick learner mindset and willingness to work with new tools, platforms, and processes.
• Ability to manage multiple tasks at once and communicate priorities clearly.
• Curiosity around digital advertising, analytics, AI, automation, and how marketing performance can be improved.

Qualifications

• Currently pursuing or recently completed coursework in Marketing, Business, Communications, Analytics, Finance, Economics, Computer Science, or a related field.
• Interest in performance marketing, digital advertising, marketing analytics, or growth marketing.
• Basic understanding of digital marketing concepts and the customer acquisition funnel.
• Basic knowledge of Microsoft Excel and/or Google Sheets is required.
• Familiarity with spreadsheet formulas, pivot tables, reporting, or data visualization is a plus.
• Exposure to Google Ads, Meta Ads, Microsoft Ads, Google Analytics, or similar marketing platforms is a plus, but not required.
• Experience using AI tools such as ChatGPT for research, analysis, reporting, documentation, or workflow creation is preferred.
• Strong attention to detail and willingness to carefully review work before sharing or launching.
• Must be a go-getter, not afraid to ask questions, and willing to take accountability.
• Must be a quick learner and willing to take on challenging tasks.
• Initiative to find the resources needed to be successful in the role.
• Excellent verbal and written communication skills.
• Strong collaboration, time-management, and prioritization skills.
• Ability to manage multiple tasks at once and communicate priorities clearly.
• Curiosity around paid media, analytics, AI, reporting, and how technology supports marketing growth.