Salesforce Marketing Cloud Builder-Associate

About the Role

As a Salesforce Marketing Cloud Builder-Associate on the Marketing Execution team, you will be responsible for designing and executing omni-channel customer journeys to create engaging and personalized marketing experiences. You will leverage Salesforce Marketing Cloud AI capabilities to improve relevance, speed to market, and operational efficiency. By collaborating with cross-functional teams, you will streamline processes and optimize efforts to achieve business objectives, focusing on automating BAU activities.

Key Responsibilities

• Design and execute marketing campaigns within Salesforce Marketing Cloud to ensure a unified and seamless customer experience and incorporate AI-driven optimization features.
• Develop and optimize customer journeys using Journey Builder, ensuring personalized and seamless experiences, including AI-supported journey decisioning, testing, and optimization.
• Design and code responsive HTML email templates for effective communication.
• Collaborate with Marketing teams and other stakeholders to ensure timely execution of marketing communication across channels and translate business goals into AI-enabled use cases.
• Develop and implement marketing automation processes to streamline repetitive tasks and improve overall efficiency, identifying BAU tasks suitable for AI-assisted automation.

Requirements & Tech Stack

• Expertise in orchestrating omni-channel customer journeys.
• Proven experience working with Salesforce Marketing Cloud and Segment or CDP platforms.
• Expertise in utilizing Journey Builder.
• Strong experience in designing and coding responsive HTML email templates.
• Comprehensive knowledge of industry best practices in designing and implementing omni-channel journeys.
• Working knowledge of Salesforce Marketing Cloud AI capabilities (e.g., Einstein features within SFMC).
• Ability to interpret and act on AI-driven insights.
• Experience working in an Agile environment and with Agile project methodologies.
• Experience partnering with analytics/data science, product, or platform teams to operationalize AI-enabled marketing improvements.

Qualifications

• Bachelor's degree in a relevant field (e.g., Information Systems, Information Technology, Computer Science).
• Strong problem-solving skills.
• Excellent communication skills and ability to collaborate effectively with cross-functional teams.
• Comfort driving automation-first ways of working.