Social Media & Influencer Marketing Associate

About the Role

Nap Chief is seeking a Social Media & Influencer Marketing Associate to join their team in Turbhe, Navi Mumbai. This is a full-time, on-site position.

Key Responsibilities

Social & Content

• Plan and schedule posts for Instagram, Facebook, and YouTube Shorts.
• Write on-brand captions and hashtags.
• Assist during shoots by prepping products, styling, and capturing behind-the-scenes content.
• Identify trending sounds, Reels, and memes and suggest adaptations for the brand.
• Monitor comments and DMs to engage with the community.
• Maintain a content calendar and ensure timely post publication.
• Provide insights on content performance.

Influencer & Creator Marketing

• Scout and identify relevant influencers across Instagram and other platforms.
• Assist in shortlisting creators based on brand fit, content quality, and audience relevance.
• Reach out to influencers via DMs, email, and other channels.
• Support coordination of gifting, campaign briefs, timelines, and content delivery.
• Track influencer responses, collaborations, and content status.
• Maintain and update the influencer database and outreach sheets.
• Ensure influencer content aligns with brand guidelines and campaign objectives.
• Support senior team members in campaign execution, reporting, and analysis.
• Learn the basics of influencer negotiation, performance tracking, and long-term collaborations.

Requirements & Tech Stack

• Instagram proficiency (understanding trends, formats, and content effectiveness).
• Experience creating personal content (Reels, posts, personal page) or a strong understanding of content creation.
• Strong communication skills, with the ability to reach out to creators.
• Genuine interest in the creator economy and influencer marketing, as well as organic content.
• Comfortable working with spreadsheets, trackers, and basic reporting tools.
• Strong attention to detail.
• Ability to manage multiple conversations simultaneously.
• Curious, proactive, and organized personality.
• Interest in fashion, lifestyle, or kids wear content is a bonus.

Qualifications

• No prior professional experience required; internship experience counts.

What You'll Get

• Exposure to building a fashion brand's social identity.
• Hands-on experience with shoots, influencer collaborations, negotiation basics, and campaign reporting.
• A fast learning curve with opportunities for growth.