Paid Media (Social) Executive

About the Role

We are looking for a results-driven Social Media Specialist (Paid) to develop, implement, and optimize paid social media campaigns that align with our marketing goals. The ideal candidate has a deep understanding of social media advertising strategies, audience targeting, and campaign performance analysis.

Key Responsibilities

• Develop and execute paid social media strategies to drive brand awareness, engagement, and conversions.
• Manage and optimize paid campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other relevant channels.
• Monitor and analyze key performance indicators (KPIs) to measure the success of campaigns and improve ROI.
• Create compelling and engaging ad creatives, including visuals and copy, that resonate with target audiences.
• Collaborate with marketing, sales, and product teams to align social media efforts with business goals.
• Research industry trends, competitor activity, and audience insights to refine targeting and messaging.
• Track campaign performance, generate reports, and provide actionable recommendations for continuous improvement.
• Stay up-to-date with social media best practices, algorithm changes, and emerging paid media trends.

Requirements & Tech Stack

• Proven experience in paid social media advertising and campaign management.
• Strong knowledge of social media platforms, audience targeting, and ad placement strategies.
• Experience with social media ad platforms (e.g., Facebook Ads Manager, LinkedIn Ads, Twitter Ads).
• Ability to develop and optimize ad creatives for different audience segments.
• Proficiency in social media analytics tools and data interpretation.
• Excellent communication and content creation skills.
• Strong attention to detail, creativity, and problem-solving abilities.