Performance Marketing Executive

About The Opportunity

A fast-paced, results-driven marketing agency operating across India, specializing in scaling brands through data-led performance marketing campaigns across digital channels. Clients span e-commerce, edtech, fintech, and D2C. Focus is on driving measurable ROI through paid media, conversion optimization, and marketing automation.

Role & Responsibilities

• Plan, execute, and optimize paid media campaigns across Google Ads, Meta, and emerging platforms to hit ROI and KPI targets.
• Analyze campaign performance daily, extract insights, and implement bid, creative, and audience adjustments for continuous improvement.
• Collaborate with creatives and copywriters to A/B test ad assets and landing pages for higher conversion rates.
• Manage budgets across channels, forecast spend, and report campaign ROI to clients and internal stakeholders.
• Set up and monitor conversion tracking (UTM, pixels, GA4) and troubleshoot data discrepancies across platforms.
• Stay ahead of platform algorithm changes and industry trends to recommend proactive optimizations and test new tactics.

Requirements & Tech Stack

• Google Ads
• Meta Ads Manager
• Google Analytics 4
• UTM tracking
• Conversion tracking
• ROAS optimization
• A/B testing
• Excel/Sheets
• Preferred: TikTok Ads, Looker Studio, Marketing automation tools

Qualifications

• Optimization
• Marketing automation
• Marketing agency experience
• Conversion tracking
• Campaigns
• Google
• A/B testing
• Paid media
• Google Ads
• Automation

Benefits & Culture Highlights

• Performance bonuses tied directly to client campaign ROI
• Weekly skill workshops with senior performance marketers
• Open-door culture with rapid career progression for top performers