Content Marketing Intern
FNBO
About This Role
- Capture content and storytelling support
- Assist in capturing behind-the-scenes content at events including volunteer or intern events
- Help identify and pitch intern stories for spotlight features
Key Responsibilities
- Proactive social engagement:
- Visit TikTok, Instagram, and Facebook daily to proactively comment on posts
- Visit social channels to interact/engage with comments on FNBO posts or posts FNBO is tagged in
- TikTok ideation and filming
- Instagram story ideation and execution
- Post ideation for Threads
- Help create rules for social media contests and work with legal for approvals
- Recommend trends that would be appropriate for the bank to execute on
- Review competitor social media and gather insights on content you feel works well
- Community and risk awareness:
- Monitor for sensitive or high-risk topics
- Develop an understanding of reputational risk and when not to engage
Requirements & Tech Stack
- Very strong familiarity with the functions of Facebook, Threads, Instagram, TikTok, and emerging social platforms
- Graphic design experience a plus
- Excellent writing and editing skills with attention to grammar and sentence structure
- A proactive, self-starter who works well in a collaborative, team environment
- Quick learner who can learn and adapt new organizational processes and changing business demands
Work Environment: Hybrid capacity (3 days in-office, 2 days remote)