Influencer Marketing Coordinator

About the Role

As our Influencer Marketing Specialist, you will be the driving force behind building and managing strong relationships with influencers across categories. You will work independently — leveraging your own connections, database, and insights — to design and execute campaigns that not only create buzz but also deliver measurable results.

Key Responsibilities

• Develop and execute creative influencer marketing strategies to amplify brand presence.
• Leverage your personal influencer database and network to build long-term collaborations (without reliance on external agencies).
• Identify and onboard influencers who align with our brand values and campaign goals.
• Craft compelling storytelling campaigns across Instagram, YouTube, LinkedIn, and emerging platforms.
• Stay on top of cultural trends, digital innovations, and new-age storytelling formats.
• Manage end-to-end influencer campaigns: outreach, negotiation, contracts, briefs, execution, and performance tracking.
• Monitor campaign performance and optimize strategies for maximum ROI.
• Collaborate with content, social media, and brand teams to ensure integrated campaign success.

Requirements & Tech Stack

• Strong personal network and verified database of influencers across niches.
• Proven experience in influencer marketing with measurable campaign success.
• Excellent storytelling skills with a deep understanding of digital-first narratives.
• Highly creative, trend-savvy, and updated with the latest tools, formats, and digital culture.
• Tech-savvy with knowledge of influencer management platforms and analytics tools.
• Strong negotiation and relationship management skills.
• Ability to thrive in a fast-paced, campaign-driven environment.

Qualifications

Influencer Marketing Specialist

Location: Tower B, Emaar Digital Greens, Sector 61, Gurugram

Job Type: Full-time