Social Media Content Creator

About the Role

As a Content Creator, you will be responsible for producing engaging educational content for our website, YouTube channel, and social media platforms. You should be comfortable presenting videos on camera, editing video content, creating AI generated voice overs, designing professional graphics and thumbnails, publishing website content through WordPress, and using AI tools throughout the content creation process. The ideal candidate should be able to take content from an initial idea to a polished, ready to publish final product.

Key Responsibilities

• Present educational finance videos confidently in front of a camera, maintaining professional presentation, voice clarity, and on camera confidence.
• Record long form YouTube videos and short form videos for social media platforms.
• Edit videos for YouTube, Instagram, Facebook, and other digital platforms, adding subtitles, transitions, background music, visual effects, and relevant footage.
• Incorporate supporting visuals, animations, charts, and text overlays where appropriate.
• Synchronize voice overs, visuals, and subtitles.
• Create professional AI generated voice overs for educational videos, using AI voice generation tools to produce natural sounding narration and selecting suitable voices, accents, tones, and speaking styles.
• Produce voice overs for long form YouTube videos and short form social media content.
• Design professional and engaging YouTube thumbnails.
• Create graphics for social media posts, reels, and other digital content.
• Maintain consistent visual styles across different platforms.
• Upload, format, and publish articles on the website using WordPress.
• Format website content using headings, paragraphs, images, and other page elements.
• Add featured images, image alt text, categories, tags, and relevant internal links.
• Prepare content for YouTube, Instagram, Facebook, and other relevant platforms.
• Assist with video titles, descriptions, captions, hashtags, and publishing requirements.
• Publish and schedule content across social media platforms.

Requirements & Tech Stack

• Good communication and on camera presentation skills.
• Practical knowledge of video editing.
• Ability to create and edit AI generated voice overs.
• Graphic design skills, especially YouTube thumbnails and social media graphics.
• Basic knowledge of WordPress.
• Understanding of YouTube and social media content formats.

Preferred Tools (Experience with some of these tools is an advantage):

• Video Editing: CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar tools.
• Graphic Design: Canva, Adobe Photoshop, or similar tools.
• AI Voice Over: ElevenLabs, Murf AI, PlayHT, or similar tools.
• Website Management: WordPress.

Candidates do not need to know every tool listed above but should be willing to learn and use the tools required for the role.

Qualifications

• A degree or formal qualification is not mandatory if the candidate has the required practical skills.
• Experience in video editing, graphic design, or digital content creation is an advantage.
• A portfolio demonstrating previous work is preferred.
• A background in finance is not mandatory.