Marketing & Communications Intern

About the Role

This role involves working closely with the Marketing Manager to implement and promote the dining program at the University of Texas at Arlington. It includes research to understand target market needs, planning, brainstorming, promotions, advertising through various platforms, and implementation. This internship offers the opportunity to spearhead various projects and request assignments to expand your knowledge base.

Key Responsibilities

• Assist with planning, organizing, and hosting events
• Assist with Dine on Campus
• Assist in social media calendar development and promotions
• Act as a brand representative
• Conduct marketing audits
• Conduct general administrative tasks
• Complete Marketing Boot Camp
• Survey students to collect marketing research
• Create marketing materials to numerous specifications
• Manage signage in multiple locations
• Assist with the creation of concepts, campaigns, and imagery to effectively communicate messages to the target market
• Manage website and social networking profile content
• Attend meetings or other events as required

Learning Objectives

• Demonstrate awareness, understanding, and skills necessary to work in a diverse environment
• Learn how to create and implement a marketing plan
• Learn how to conduct market research and use it to generate a larger audience or increase buy‐in
• Learn how to use multiple platforms and strategies to effectively promote a brand

Requirements & Tech Stack

• Excellent communication skills, written and verbal
• Customer service experience/knowledge
• Knowledge of social media platforms
• Good to better interpersonal skills
• General interest and knowledge
• Knowledge of graphic design tools is a plus
• Prior marketing related experience is a plus
• Event Planning/Execution

Qualifications

None explicitly stated beyond the "Requirements & Tech Stack" section.