Marketing Associate

About The Role

This role supports upstream marketing and new product development initiatives by leveraging market insights, analytics, and cross-functional collaboration to help shape product strategy and drive business growth. The position also partners closely with sales and commercial teams on select downstream marketing activities, helping translate customer and market insights into effective go-to-market strategies and business recommendations.

Key Responsibilities

• Supports marketing plans and upstream projects including execution; evaluates effectiveness and makes adjustments as needed.
• Takes an active role on product development teams.
• Identifies and communicates market trends to division management and cross-functional teams.
• Contributes to forecasting by using robust market models and analytics.
• Contributes to comprehensive product marketing plans including strategic and technical components to meet revenue and margin targets.
• Researches new trends and technologies related to the business unit’s industry; recommends innovative ideas to increase competitive advantage.
• Works closely with sales, customer service, and other internal departments to ensure effective communication and support of marketing initiatives.
• Assists in the development of advertising campaigns and promotional materials including print ads, brochures, direct mailings, email, web pages, etc.
• Attends conferences and trade shows as required; maintains awareness of changes in industry practices and technology.
• Assists in planning and executing special events such as meetings, training sessions, trade shows, and receptions.

Requirements & Tech Stack

• Bachelor's degree required.
• Professional experience collaborating with cross-functional teams through internships, academic projects, or early career roles.
• Strong analytical, problem-solving, and strategic thinking skills.
• Strong communication skills with the ability to build relationships and work effectively in a collaborative environment.
• Ability to translate complex information into clear, compelling messages for diverse audiences.
• Excellent attention to detail with the ability to manage timelines and follow through on deliverables.
• Ability to work in office at least 4 days a week.

Preferred Qualifications

• Experience developing and implementing successful marketing campaigns.

BD prioritizes on-site collaboration to foster creativity, innovation, and effective problem-solving. A minimum of 4 days of in-office presence per week is required for most roles.