Social Media and Community Intern

About the Role

Illuminaati is a collective for homegrown food, bringing indie makers’ unique culinary hidden gems to customers across India. This role offers real ownership and the opportunity for strong performers to grow into a full-time position and potentially lead the function.

Key Responsibilities

• Run Instagram and Twitter daily: post, reply, join conversations, and spot trends.
• Build a WhatsApp community from scratch: set it up, recruit initial members, and maintain activity with drops, polls, and conversations.
• Plan and execute offline events, meetups, and tastings to connect makers, creators, and food lovers.
• Represent Illuminaati in person at markets, pop-ups, and community gatherings.
• Foster community across channels by engaging with followers, makers, and food lovers, and converting them into regulars.
• Identify and approach food creators for collaborations.
• Produce reels, posts, and threads from makers' stories and event moments.
• Track performance and provide insights on what to amplify.

Requirements & Tech Stack

• Deep familiarity with Instagram and Twitter, with an ability to identify trends.
• Natural writing ability with a sense of humor and an eye for aesthetics.
• Experience running or growing a group, community, or channel (e.g., college club, WhatsApp/Telegram group, fan page) and keeping it active without spamming.
• Strong interpersonal skills, enjoys hosting, and excels at bringing people together.
• Comfortable being in the spotlight (room, camera, or crowd).
• Comfortable messaging strangers (creators, makers, brands) and following up.
• Curiosity about food.
• Proactive and a fast learner.

Qualifications

• Freshers welcome.
• Real examples of your own content, community, or events are valued more than a degree.

What You'll Get

• Real ownership from day one.
• Direct work with the founders.
• A clear path to a full-time role or leading this function.
• A front-row seat to building a food brand from scratch.