Business Analyst-Digital Marketing

About the Role

Aristok Technologies is a Digital Marketing and Analytics firm helping Digital businesses on their growth path.

Key Responsibilities

• Perform keyword research, creative analysis, writing ad copy, developing search traffic estimates, segmenting keywords into campaign structures and aligning them based on business goals, optimizing content, and contributing to the technical consulting needs of our clients’ program.
• Carry out creative and audience analysis.
• Effectively manage various client accounts and budgeting requirements.
• General Business tasks include: research (industry, client, competitive, etc.); campaign analysis; time/task management; project management; prioritization of activities to meet deadlines.
• Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools.
• Provide proactive communication and effective time management skills.
• Learn and use tools such as Google Analytics, AppsFlyer, Branch, SEMRush, etc. for analysis and reporting.

Qualifications

• Bachelor's Degree or above in Science or Engineering.
• Strong analytical skills with Excel expertise (non-negotiable).
• Excellent written and verbal English skills (non-negotiable).
• Proactive communication and collaboration skills.
• A self-driven attitude to learn and grow in digital marketing.
• Some experience with SEO, paid media would be a plus, but not a requirement.

Skills

• Digital Marketing
• Analytical Skills
• Excel
• Communication
• HTML
• JavaScript