Digital Marketing Executive

Microscan Communications Pvt Ltd

About the Role

An entry-level position for an enthusiastic and eager-to-learn Digital Marketing Executive to join Microscan's marketing team. This role offers hands-on exposure to real campaigns with business impact from day one, supporting and executing strategies across various digital channels.

Key Responsibilities

1. Digital Marketing Strategy Support

• Assist in the planning and execution of digital marketing strategies for brand awareness, website traffic, and lead generation.
• Support campaign planning for key services.
• Research industry trends, competitor digital presence, and audience insights.

2. LinkedIn Marketing & B2B Lead Generation

• Assist in managing the LinkedIn company page (content scheduling, engagement monitoring, follower growth).
• Support execution of LinkedIn organic and paid campaigns (sponsored posts, lead gen forms, InMail).
• Research and identify target accounts, decision-maker profiles, and industry groups for outreach.
• Track and report LinkedIn campaign performance (impressions, clicks, CTR, leads, cost per lead).

3. Content Creation & Channel Management

• Assist in writing and editing content for digital channels (LinkedIn posts, blog articles, emailers, website pages, WhatsApp campaigns).
• Schedule and publish social media posts across LinkedIn, Facebook, Instagram, and Twitter/X using social media management tools.
• Coordinate with the graphic designer for creative assets.
• Maintain a monthly content calendar.

4. Email Marketing & Campaign Execution

• Support execution of email marketing campaigns (drafting copy, building lists, scheduling, tracking performance).
• Assist in creating drip campaign sequences for lead nurturing.
• Monitor email campaign metrics (open rates, click rates, bounce rates, unsubscribes).
• Maintain and update the email database.

5. SEO & Google Analytics

• Assist in on-page SEO tasks (meta titles, meta descriptions, header tags, keyword placement, internal linking).
• Monitor website traffic and performance using Google Analytics 4 (GA4).
• Support keyword research and content gap analysis using tools like Google Search Console, SEMrush, or Ubersuggest.
• Prepare basic weekly/monthly SEO performance summaries.

6. CRM Support & Lead Tracking

• Assist in managing CRM activities (entering leads, updating records, maintaining data accuracy).
• Segment leads in the CRM.
• Track lead lifecycle and flag gaps or delays.
• Coordinate with the sales team to ensure CRM data is clean and actionable.

7. Campaign Monitoring & Reporting

• Monitor day-to-day performance of active campaigns across all digital channels.
• Compile weekly and monthly marketing performance reports with key metrics, observations, and recommendations.
• Flag underperforming campaigns or creatives with data-backed insights.
• Maintain a centralized campaign tracker.

Requirements & Tech Stack

Tools & Platforms - Training Will Be Provided

• LinkedIn Sales Navigator
• Google Analytics 4 (GA4)
• Google Search Console
• Meta Business Suite
• Email marketing tools
• MS Excel / Google Sheets
• CRM basics

Exposure Will Be Given To

• Google Ads (Search & Display)
• SEMrush / Ubersuggest
• Canva (for content briefs)
• WordPress / CMS basics
• Marketing automation workflows
• UTM tracking & campaign tagging
• AI tools - ChatGPT, Claude

Qualifications

• Any graduate
• Completed a Digital Marketing course / certification from a recognised institute
• Min 6 months of hands-on digital marketing experience
• Excellent verbal and written communication skills in English
• Eagerness to learn, take ownership, and grow in a B2B marketing environment
• Basic computer proficiency (MS Office, email, internet research)

Good To Have

• Internship or project experience in digital marketing
• Interest in B2B technology, IT infrastructure, or cybersecurity
• Basic content writing or copywriting ability
• Familiarity with LinkedIn for professional networking
• Knowledge of any CRM tool
• Exposure to Google Ads or Meta Ads (even self-learning)

What We're Looking For - Beyond the Resume

• Curiosity
• Ownership
• Communication
• Interest in technology