Social Media Analyst

About the Role

We are looking for a creative, analytical, and detail-oriented Social Media Analyst to join our team. This role is suitable for freshers who are eager to learn, analyze social media data, and contribute to improving brand visibility and online engagement.

Key Responsibilities

• Monitor social media platforms such as Instagram, Facebook, LinkedIn, YouTube, and X (Twitter).
• Track and analyze social media performance metrics, including reach, impressions, engagement, followers, clicks, and conversions.
• Prepare daily, weekly, and monthly social media performance reports.
• Analyze audience behavior, engagement trends, and competitor activities.
• Identify trending topics, hashtags, and relevant industry developments.
• Support the social media team in content planning, scheduling, and performance tracking.
• Assist in identifying opportunities to improve engagement and brand awareness.
• Monitor comments, messages, and audience feedback to understand customer sentiment.
• Maintain accurate records of campaign performance and reporting data.
• Coordinate with content creators, designers, and digital marketing team members.
• Stay updated on social media platform updates, analytics tools, and digital marketing trends.

Requirements & Tech Stack

• Basic understanding of social media platforms, digital marketing trends, content performance, and audience engagement.
• Basic familiarity with Meta Business Suite and LinkedIn Analytics.
• Knowledge of Google Analytics (GA4) is an advantage.
• Familiarity with social media scheduling and reporting tools.
• Basic understanding of KPIs, engagement rates, reach, impressions, and audience growth.

Qualifications

• Bachelor’s degree in any discipline; a degree in Marketing, Business, Communications, or a related field is preferred.
• Trained on social media platforms and digital marketing concepts.
• Good analytical and problem-solving skills.
• Basic knowledge of Microsoft Excel or Google Sheets.
• Strong written and verbal communication skills.
• Attention to detail and the ability to work with data.
• Willingness to learn social media analytics tools and reporting techniques.
• Ability to work collaboratively in a team environment.