Brand Expression Designer

About the Role

This role is a chance to shape how iconic brands show up in culture, in feeds, on digital shelves, and at the exact moment consumers decide to click, scroll, or buy. As a Brand Expression Designer focused on digital commerce and social, you’ll be a hands‑on creative who brings brand stories to life through bold visuals, sharp craft, and platform‑native thinking. You’ll design content that doesn’t just look good – it performs, connects, and moves people. You’ll work inside a fast‑moving, in‑house design studio that operates with startup energy and agency‑level ambition, backed by the scale, reach, and purpose of P&G brands used by millions every day.

Key Responsibilities

• Create scroll‑stopping brand expression across social, paid media, and digital commerce platforms (Amazon, Walmart, Target, TikTok, Instagram, YouTube, and beyond).
• Design platform‑native content (static, simple motion, short‑form video, and digital shelf assets) optimized for how people actually behave online.
• Translate brand strategy, product benefits, and cultural moments into clear, compelling visual ideas.
• Work quickly and iteratively, responding to briefs, trends, and performance insights with speed and creativity.
• Maintain and elevate brand consistency while pushing visual systems forward in fresh, modern ways.
• Collaborate closely with cross-functional partners who hold significant knowledge in performance marketing, data, design strategy, media, among others.
• Use AI-powered tools (Adobe Firefly and beyond) to accelerate ideation, iteration, and execution.
• Iterate work based on feedback, testing, and performance signals to continuously improve impact.
• Own your work from concept through final delivery, with pride in craft and attention to detail.

Requirements & Tech Stack

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator).
• After Effects and/or any other motion platforms is highly preferred.
• Proficiency or experience with motion, animation, product visualization, or short‑form video.
• A social‑native mindset — you understand trends, formats, and why things work in feeds.
• Curiosity, learning agility, and openness to experimenting with AI-powered creative tools.
• Ability to manage multiple projects, move fast, and stay organized without losing craft.
• A collaborative, positive energy.

Qualifications

• Bachelor’s Degree in Graphic Design or related creative field.
• A design portfolio that demonstrates exceptional design fundamentals (typography, layout, color, composition, visual hierarchy) across various touchpoints, including digital/social.